Sleeper's Home Collection Serves Multi-Faceted Products
Ellen Smith — January 13, 2021 — Lifestyle
References: the-sleeper & hypebae
Those residing in tiny spaces know that every item in the home needs to serve a purpose, which is why Sleeper's home collection is perfect for design aficionados and minimalists alike.
Sleeper is a loungewear brand, but is expanding on its offerings to present consumers with houseware that was inspired by the paintings of the late artist, Maria Prymachenko, whose work was heavily influenced by the beauty of Ukraine. In a press release, the brand’s founders Kate Zubareva and Asya Varetsa shared, “We want to invite you to the trip around Ukraine with its scents of wild herbs, sewing workshops, pottery, Ukrainian naïve style embroidery, and of course the kindness of which our land is full,” In a press release, the brand’s founders Kate Zubareva and Asya Varetsa shared.
Image Credit: Sleeper
Sleeper is a loungewear brand, but is expanding on its offerings to present consumers with houseware that was inspired by the paintings of the late artist, Maria Prymachenko, whose work was heavily influenced by the beauty of Ukraine. In a press release, the brand’s founders Kate Zubareva and Asya Varetsa shared, “We want to invite you to the trip around Ukraine with its scents of wild herbs, sewing workshops, pottery, Ukrainian naïve style embroidery, and of course the kindness of which our land is full,” In a press release, the brand’s founders Kate Zubareva and Asya Varetsa shared.
Image Credit: Sleeper
Trend Themes
1. Minimalist Homeware - The success of Sleeper's multi-functional homeware line indicates a trend towards minimalist, multi-purpose design in home decor.
2. Art-inspired Home Decor - Sleeper's use of Ukrainian artist Maria Prymachenko's work in their home collection demonstrates a trend in incorporating art-inspired designs into functional items for the home.
3. Brand Diversification - With the successful expansion of its offerings beyond loungewear, Sleeper's homeware collection represents a trend of brands diversifying their product lines in response to changing consumer needs and preferences.
Industry Implications
1. Home Decor - Sleeper's expansion into homeware shows an opportunity for brands in the home decor industry to explore multi-functional, minimalist designs inspired by art and cultural heritage.
2. Fashion - As a loungewear brand venturing into home decor, Sleeper demonstrates an opportunity for fashion brands to expand their product offerings beyond clothing and accessories.
3. Art and Design - The use of Maria Prymachenko's artwork in Sleeper's home collection highlights the potential for artists and designers to collaborate with brands on creating functional household items with unique visual designs and cultural inspirations.
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