The Sky TV Rialto Channel Campaign is Cleverly Entertaining
Meghan Young — July 10, 2013 — Marketing
References: ddb & ibelieveinadv
The Sky TV Rialto Channel ad campaign hilariously hones in on the importance of storytelling. For instance, one reads, "When the actors are this ugly, the story has to be great," while another one states, "If there's nudity, there's a really profound reason for it." All of the clever tag lines are paired with minimalist imagery that is just as entertaining, if not more.
Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Sky TV Rialto Channel ad campaign was art directed by Adam Thompson with creative direction by Chris Schofield. The eyeopening copy was written by Rory Mckechnie while the fun illustrations were created by Erica Harrison. Overall, the team put together a campaign that will captivate people in a playful way. Who wouldn't want to tune in?
Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Sky TV Rialto Channel ad campaign was art directed by Adam Thompson with creative direction by Chris Schofield. The eyeopening copy was written by Rory Mckechnie while the fun illustrations were created by Erica Harrison. Overall, the team put together a campaign that will captivate people in a playful way. Who wouldn't want to tune in?
Trend Themes
1. Story-focused Television Ads - Opportunity for brands to leverage storytelling in TV ads to captivate and engage audiences.
Industry Implications
1. Advertising - Advertising agencies can adopt a story-focused approach in television ads to deliver entertaining and memorable campaigns.
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