adidas Reconnects with Tyshawn Jones for the 'Sky Rush' Sneaker
Kanesa D — June 15, 2022 — Pop Culture
adidas Skateboarding and Tyshawn Jones, an American skateboard icon, have collaborated on a new colorway of the ‘Tyshawn Low’ sneaker silhouette called ‘Sky Rush.’ The blue colorway experiments with leather and suede fabrics for a fresh take on the skater-style shoe. The sneaker uses white leather uppers contrasted by baby blue suede, while the matching three blue adidas stripes complement the gold accents on the ‘TYSHAWN’ logo and heel tab.
The ‘Sky Rush’ Tyshawn Low is made with sustainability at the forefront, utilizing recycled materials for the upper portion of the shoe. The skater-designed shoe also offers Adituff toe reinforcement, Adiprene sock liners, and a rubber sole that makes it ideal for continuous physical activity.
Image Credit: adidas
The ‘Sky Rush’ Tyshawn Low is made with sustainability at the forefront, utilizing recycled materials for the upper portion of the shoe. The skater-designed shoe also offers Adituff toe reinforcement, Adiprene sock liners, and a rubber sole that makes it ideal for continuous physical activity.
Image Credit: adidas
Trend Themes
1. Sustainable Athletic Footwear - Companies could explore the use of recycled materials in their athletic footwear to meet the growing demand of eco-friendly products in the market.
2. Collaborative Shoe Designs - Collaborations between well-known athletes and footwear brands like Tyshawn Jones and Adidas create new and unique designs that cater to the growing sneaker culture market.
3. Innovative Skater Shoe Silhouettes - Designers can experiment with different materials to come up with fresh and new styles of shoes for skateboarders that not only offer functionality but also aesthetic appeal.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can incorporate sustainable practices in their production processes to cater to customers’ growing demand for eco-friendly products.
2. Sportswear - Collaboration between sportswear and athletic footwear brands can create unique products that offer both functionality and aesthetic appeal.
3. Skateboarding - Designers can create unique and innovative shoe designs that cater to the specific needs of skateboarders, such as durability, skid resistance and comfort.
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