Skol Blowfish Ad Shows the Brew is Bloat-Friendly
Allison Love — May 24, 2010 — Marketing
References: thebackpacker.net & adsoftheworld
The Skol Blowfish commercial is the perfect way to convert female beer drinkers over to Skol. The ad focuses on the bloating nature of beer in general, and uses men and women puffing out like blowfish as examples throughout the commercial.
The ad is for Skol’s newest 360 beer, which is advertised as being bloat-friendly. This definitely attracted me to the beer, and I can imagine other ladies feel the same way. It’s always the worst when you think you look really cute, you have one beer, and your night is officially ruined. I’m certainly intrigued by this Skol Blowfish commercial.
The ad is for Skol’s newest 360 beer, which is advertised as being bloat-friendly. This definitely attracted me to the beer, and I can imagine other ladies feel the same way. It’s always the worst when you think you look really cute, you have one beer, and your night is officially ruined. I’m certainly intrigued by this Skol Blowfish commercial.
Trend Themes
1. Bloat-friendly Beer - The trend of advertising beers as bloat-friendly could lead to the development of healthier and more innovative beer ingredients.
2. Gender-specific Beer Advertising - Gender-specific beer advertising, like Skol Blowfish, could disrupt the beer industry by appealing to previously ignored demographics and breaking down gender stereotypes around beer preferences.
3. Humorous Beer Commercials - The popularity of humorous beer commercials like Skol Blowfish could lead to a new wave of creative advertising techniques in the beer industry.
Industry Implications
1. Beer Industry - The beer industry has an opportunity to create new, healthier beer options and expand their customer base by appealing to previously ignored demographics, such as female beer drinkers.
2. Advertising Industry - The advertising industry can capitalize on the success of humorous and gender-specific beer commercials, creating more innovative and inclusive campaigns.
3. Health and Wellness Industry - The trend of bloat-friendly beer could lead to increased collaboration between the beer and health industries, creating healthier beer options and educating consumers on the potential health benefits of beer.
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