SkinnyDipped Baking Bits Have No Stevia or Sugar Alcohols
Michael Hemsworth — October 7, 2021 — Marketing
References: skinnydipped & drugstorenews
The SkinnyDipped Baking Bits are a low-sugar baking product from the brand focused on providing consumers with a way to enjoy their favorite baked goods recipes in a more diet-conscious manner. The product comes in two varieties including Dark Chocolate Seat Salt and Semi-Sweet Chocolate, which are both reported to have 63% less sugar than alternatives on the market. The baking product is crafted with no stevia or sugar alcohols in the recipe, while also being non-GMO.
SkinnyDipped CEO Breezy Griffith commented on the new SkinnyDipped Baking Bits saying, "Not only are SkinnyDipped Bits ideally suited for baking because of their amazing taste, lower sugar and just-right meltability, but they’re super snackable for all the same reasons. Different from a traditional chip, we’ve given bakers and snackers alike a unique product form in a conventional lay-flat pillow pack as well as a resealable stand-up pouch, making it easy to grab a handful and save the rest.”
SkinnyDipped CEO Breezy Griffith commented on the new SkinnyDipped Baking Bits saying, "Not only are SkinnyDipped Bits ideally suited for baking because of their amazing taste, lower sugar and just-right meltability, but they’re super snackable for all the same reasons. Different from a traditional chip, we’ve given bakers and snackers alike a unique product form in a conventional lay-flat pillow pack as well as a resealable stand-up pouch, making it easy to grab a handful and save the rest.”
Trend Themes
1. Low-sugar Baking Products - Opportunity to create more low-sugar baking products that provide tasty alternatives to traditional high-sugar options.
2. Alternative Sweeteners - Opportunity to develop and popularize alternative sweeteners that have less negative health impacts than sugar and artificial sweeteners.
3. Snackable Baking Ingredients - Opportunity to create more snackable baking ingredients that can be used both for baking and as a standalone snack for consumers on-the-go.
Industry Implications
1. Food Manufacturing - The food manufacturing industry could create more low-sugar, organic, and non-GMO products, such as baking chocolates or other baking goods.
2. Health and Wellness - The health and wellness industry can look to develop alternative sweeteners for consumers looking to reduce their sugar intake for dietary or health reasons.
3. Confectionery - The confectionery industry could create more snackable baking ingredients to appeal to consumers looking for convenient, tasty, and healthier snack options.
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