This New Skincare Line for Men is Being Designed by David Beckham
Katherine Pendrill — May 11, 2016 — Fashion
Soccer legend David Beckham recently announced that he will be teaming up with Biotherm Homme on a new skincare line for men. While the famous athlete has already signed on as a spokesman for the brand, now he is working on designing his own line of products.
Although the new collection will not be available until 2017, Beckham has already confirmed that the line will consist of much more than just razors and aftershave. Based on his latest commercial for Biotherm Homme, the line is likely to focus on Beckham's quick and simple routine of cleansing and moisturizing.
As male grooming products continue to rise in popularity, Beckham's new skincare line for men is likely to appeal to a growing number of consumers concerned about taking care of their skin.
Although the new collection will not be available until 2017, Beckham has already confirmed that the line will consist of much more than just razors and aftershave. Based on his latest commercial for Biotherm Homme, the line is likely to focus on Beckham's quick and simple routine of cleansing and moisturizing.
As male grooming products continue to rise in popularity, Beckham's new skincare line for men is likely to appeal to a growing number of consumers concerned about taking care of their skin.
Trend Themes
1. Male Grooming - Expanding male grooming market presents opportunities for innovative skincare products designed for men.
2. Celebrity Branding - David Beckham's collaboration with Biotherm Homme taps into the trend of celebrity endorsements in the skincare industry.
3. Simplicity in Skincare - David Beckham's emphasis on a quick and simple skincare routine highlights the trend towards minimalist skincare products.
Industry Implications
1. Skincare - Skincare industry can tap into the growing demand for male-specific products and capitalize on David Beckham's brand appeal.
2. Celebrity Endorsements - Beauty brands can explore partnerships with celebrities to create unique skincare lines that cater to a broad consumer base.
3. Men's Grooming - The expanding men's grooming market presents opportunities for innovative skincare products that cater exclusively to male consumers.
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