This New Perricone Under-Eye Cream is Packed with Powerful Ingredients
Michael Hemsworth — June 25, 2022 — Marketing
References: perriconemd & drugstorenews
The Perricone Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream is a new addition to the brand's existing Vitamin C Ester collection for consumers to incorporate into their existing regime.
The eye cream is formulated to reduce the appearance of under-eye discoloration in blue, brown or red shades thanks to three forms of vitamin C along with ferulic acid. The product is also formulated with a biometric oat protein to combat against allergy-related effects.
Chief Marketing Officer Robert Koerner commented on the new Perricone Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream saying, "We had tremendous success with the launch of our Vitamin C Ester CCC + Ferulic Brightening Complex 20%, which inspired us to innovate in other segments. The Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream is the ideal complementary product to the face serum using a multitude of powerful ingredients to deliver proven and effective results against one of the most prominent eye concerns.”
The eye cream is formulated to reduce the appearance of under-eye discoloration in blue, brown or red shades thanks to three forms of vitamin C along with ferulic acid. The product is also formulated with a biometric oat protein to combat against allergy-related effects.
Chief Marketing Officer Robert Koerner commented on the new Perricone Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream saying, "We had tremendous success with the launch of our Vitamin C Ester CCC + Ferulic Brightening Complex 20%, which inspired us to innovate in other segments. The Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream is the ideal complementary product to the face serum using a multitude of powerful ingredients to deliver proven and effective results against one of the most prominent eye concerns.”
Trend Themes
1. Vitamin C Eye Creams - Formulating eye creams with vitamin C and other powerful ingredients can help reduce under-eye discoloration and combat allergy-related effects.
2. Biometric Proteins - Using biometric oat proteins in skincare products is an innovative approach to reduce allergy-related effects and improve overall skin health.
3. Complementary Product Innovation - Developing complementary products, like under-eye creams, to existing successful product lines can lead to increased brand loyalty and customer satisfaction.
Industry Implications
1. Skincare - Innovating eye creams with powerful ingredients and biometric proteins can disrupt the skincare industry and provide effective solutions for common skin concerns.
2. Cosmetics - Developing complementary products to existing cosmetic lines, such as under-eye creams, can provide customers with a complete and effective skincare routine and lead to increased sales and brand loyalty.
3. Allergy Relief - Using biometric oat proteins in skincare products can not only improve overall skin health but also disrupt the allergy relief industry with a natural and effective approach.
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