Hipster Gets PBR Pounders Inked On His Tummy
Marissa Brassfield — July 17, 2009 — Pop Culture
After seeing this six-pack tattoo, I've officially seen it all. I suppose getting a six-pack tattooed on your stomach is far easier than dieting and exercising enough to have washboard abs on your own--especially if you're enjoying PBR pounders like our hero is here.
Check out the related articles below for more ways to fake a great stomach--other than getting a six-pack tattoo, that is.
Implications - The drive towards masculinity and the subsequent creation of products that make men feel uber masculine is a result of the undying emphasis society places on a virtually unachievable male ideal. Products that use humor to help men laugh off their inability to achieve this ideal, or make the achievement easier are mass consumed in today's society as a result of this emphasis.
Check out the related articles below for more ways to fake a great stomach--other than getting a six-pack tattoo, that is.
Implications - The drive towards masculinity and the subsequent creation of products that make men feel uber masculine is a result of the undying emphasis society places on a virtually unachievable male ideal. Products that use humor to help men laugh off their inability to achieve this ideal, or make the achievement easier are mass consumed in today's society as a result of this emphasis.
Trend Themes
1. Masculine Ideals - Opportunities exist to create products that use humor to help men laugh off their inability to achieve the virtually unachievable male ideal.
2. Body Enhancement Alternatives - Opportunities exist to create products that help consumers shortcut their way to achieving a perfect body without the need for actual exercise.
3. Tattoo Trends - Opportunities exist to tap into the growing popularity of tattoos as a way to express oneself and to stand out in a crowded marketplace.
Industry Implications
1. Fitness - Disruptive innovation opportunities exist for companies that can provide alternatives to exercise, such as body enhancement supplements or technologies.
2. Fashion - Disruptive innovation opportunities exist for fashion companies that can tap into the growing market for self-expression and body art through innovative designs and materials.
3. Advertising - Disruptive innovation opportunities exist for ad agencies that can create campaigns that humorously address societal pressures around masculine ideals.
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