The Siviglia Spring/Summer 2012 Campaign Gets Steamy
Marriska Fernandes — December 24, 2011 — Marketing
References: sivigliastyle & designscene.net
The Siviglia Spring/Summer 2012 campaign is seductive and flirty. With a retro, susie homemaker feel, the shoot must've taken some inspiration from the upcoming season of Mad Men.
The campaign features the stunning Isabeli Fontana and the handsome model Joost Van Der Huls. Together they play a game of courtship as they pose in an elegant living room ( eventually with two kids by their side). Among other elaborate dresses, Fontana is seen posing in a nude corset and figure-hugging dresses.
Captured by the infamous duo Mert and Marcus, the Siviglia Spring/Summer 2012 campaign is fresh and elegant.
The campaign features the stunning Isabeli Fontana and the handsome model Joost Van Der Huls. Together they play a game of courtship as they pose in an elegant living room ( eventually with two kids by their side). Among other elaborate dresses, Fontana is seen posing in a nude corset and figure-hugging dresses.
Captured by the infamous duo Mert and Marcus, the Siviglia Spring/Summer 2012 campaign is fresh and elegant.
Trend Themes
1. Retro-inspired Fashion - Disruptive innovation opportunity: Create a line of modern clothing with a nostalgic 1950s flair.
2. Seductive Advertising Campaigns - Disruptive innovation opportunity: Develop interactive and immersive experiences that engage consumers in the campaign narrative.
3. Celebrity Model Collaborations - Disruptive innovation opportunity: Partner with influencers to create limited edition collections that generate buzz and drive sales.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials in fashion production to meet the growing demand for ethical fashion.
2. Advertising - Disruptive innovation opportunity: Utilize augmented reality technology to create interactive advertisements that blur the line between digital and physical experiences.
3. Retail - Disruptive innovation opportunity: Implement AI-powered virtual shopping assistants to provide personalized shopping recommendations and enhance the online shopping experience.
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