The 'Hot Kar Challenge' Puts People Up to Sitting in a Hot Car
Laura McQuarrie — July 17, 2015 — Marketing
References: kars4kids.org & designtaxi
In order to bring awareness to the issue that at least one child per week in the United States dies from being left alone sitting in a hot car, Kars4kids set up a challenge.
The 'Hot Kar Challenge' took the form of a social experiment that asked adults to sit inside of a hot car for just 10 minutes to be rewarded with a $100 prize. It sounds simple enough, but all of the participants pressed the emergency panic button after profusely sweating and finding trouble breathing.
The challenge offers a sound reminder to parents and caregivers, since they have more of a means to escape than a child does when they are seatbelted inside a locked car sitting in the sun.
The 'Hot Kar Challenge' took the form of a social experiment that asked adults to sit inside of a hot car for just 10 minutes to be rewarded with a $100 prize. It sounds simple enough, but all of the participants pressed the emergency panic button after profusely sweating and finding trouble breathing.
The challenge offers a sound reminder to parents and caregivers, since they have more of a means to escape than a child does when they are seatbelted inside a locked car sitting in the sun.
Trend Themes
1. Hot Car Awareness - Creating social experiments and challenges to bring awareness to the dangers of leaving children in hot cars.
2. Emergency Car Escape - Developing technology that allows seatbelted passengers to escape locked cars in case of an emergency.
3. Smart Car Safety Features - Incorporating sensors and real-time data to monitor temperature and alert drivers if a child or pet is left in a car.
Industry Implications
1. Automotive Industry - Developing new safety features and technology for cars that prioritize passenger safety.
2. Childcare Industry - Educating parents and caregivers on important child safety practices, including the dangers of leaving children in hot cars.
3. Technology Industry - Creating innovative solutions for ensuring the safety of passengers in cars, including emergency escape mechanisms and real-time monitoring.
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