Emily Haines Created the 'Siren' Perfume with House Of Matriarch
Laura McQuarrie — November 21, 2017 — Fashion
References: matriarch.biz & stereogum
Metric's frontwoman Emily Haines recently collaborated with House Of Matriarch on the Siren perfume, which is named after a song of the same name on her newest album, Choir of the Mind. Siren is touted as a "pure perfume of the highest concentration possible," that is vegan, cruelty-free, halal and free from phthalates, parabens, sulfates, petrochemicals and silicone. The scent is made up of amber, Moroccan rose and East Indian sandalwood and floral top notes.
The scent of Siren is accompanied by the Dark Forest natural cone incense, which boasts notes of copal, frankincense, hemp, cedar wood and evergreens to "represent fragrant treasures from every corner of the globe."
A limited number of both Siren and Dark Forest will be available on the Emily Haines & The Soft Skeleton Choir of the Mind Tour; The sleeves on the Siren perfume bottles are personally autographed by Emily Haines herself.
The scent of Siren is accompanied by the Dark Forest natural cone incense, which boasts notes of copal, frankincense, hemp, cedar wood and evergreens to "represent fragrant treasures from every corner of the globe."
A limited number of both Siren and Dark Forest will be available on the Emily Haines & The Soft Skeleton Choir of the Mind Tour; The sleeves on the Siren perfume bottles are personally autographed by Emily Haines herself.
Trend Themes
1. Collaborative Perfumes - Opportunity for musicians and perfume brands to collaborate and create unique fragrances inspired by music.
2. Ethical Fragrances - Growing demand for perfumes that are vegan, cruelty-free, halal, and free from harmful chemicals, creating an opportunity for brands to cater to this niche market.
3. Scented Accessories - Emerging trend of combining fragrance with other products, such as incense cones, to enhance the overall sensory experience.
Industry Implications
1. Music - Music industry could explore collaborations with perfume brands to create signature scents that resonate with their audience.
2. Perfume - Perfume industry has an opportunity to tap into the growing demand for ethical and cruelty-free fragrances by collaborating with musicians or incorporating music-inspired scents.
3. Fashion & Accessories - Fashion and accessories industry can incorporate fragrance elements into their products, such as scented jewelry or clothing, to provide a multisensory experience for consumers.
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