These IPAs Offer Unmistakably Hop-Heavy Drinking Experiences
Rahul Kalvapalle — June 30, 2022 — Lifestyle
References: newrealmbrewing & brewbound
New Realm Brewing, a craft brewery that boasts its flagship location in Atlanta, has launched a delectable new duo of imperial IPAs that make unabashedly bold use of hops in addition to generous but non-overpowering bitterness.
Dubbed 'Tank Dog,' this imperial IPA series comprises an imperial IPA and a West Coast-style imperial IPA. The first in the offering, the 'Tank Dog Hazy Imperial IPA,' is a double dry-hopped offering that offers strong notes of tropical fruit such as pineapple, with a massive dose of hop dancing in concert with fruity sweetness in a package that comes in at 9.6 percent ABV. Meanwhile, the 'West Coast Style Tank Dog' uses a trio of hops and careful use of dank aromatics as well as citrus, making it an eminently crushable IPA.
Available in a single-serve can format, these imperial IPAs are ideal for grab-and-go applications and to cater to people who want to try new brews without making over-the-top commitments from the get go.
Image Credit: New Realm Brewing
Dubbed 'Tank Dog,' this imperial IPA series comprises an imperial IPA and a West Coast-style imperial IPA. The first in the offering, the 'Tank Dog Hazy Imperial IPA,' is a double dry-hopped offering that offers strong notes of tropical fruit such as pineapple, with a massive dose of hop dancing in concert with fruity sweetness in a package that comes in at 9.6 percent ABV. Meanwhile, the 'West Coast Style Tank Dog' uses a trio of hops and careful use of dank aromatics as well as citrus, making it an eminently crushable IPA.
Available in a single-serve can format, these imperial IPAs are ideal for grab-and-go applications and to cater to people who want to try new brews without making over-the-top commitments from the get go.
Image Credit: New Realm Brewing
Trend Themes
1. Single-serve Craft Beer - Craft beer companies have opportunities for disruptive innovation in the single-serve market by creating bold and hop-heavy varieties.
2. Imperial IPA Innovation - The trend towards robust and hop-heavy imperial IPAs represents a clear opportunity for innovation, particularly in creating unique flavor combinations and brewing techniques.
3. West Coast-style Ipas - The popularity of hoppy, West Coast-style IPAs presents an opportunity for craft breweries to create unique variations of this classic style, such as using different hop combinations or brewing techniques.
Industry Implications
1. Craft Beer - Craft breweries can take advantage of the trend towards bold and hoppy beers, particularly in the single-serve market.
2. Alcohol Retail - Retailers can capitalize on the trend towards single-serve craft beer by curating unique and interesting selections for customers to try.
3. Hop Farming - The demand for hop-heavy beers represents an opportunity for hop farmers to experiment with different varieties and breeding techniques to produce unique and desirable hops for brewers.
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