Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Mature Molasse-Based Rums

Clean the Sky - Positive Eco Trends & Breakthroughs

Mount Gay Introduced the Second Edition of its Single Estate Series

— September 17, 2024 — Lifestyle
Mount Gay has introduced the second edition of its Single Estate Series, building upon a range with a blend of rums produced from sugar cane harvested in Barbados and crafted using 100% molasses. The refinement of this rum is accrued through a lengthy "nine-day fermentation process, the rum develops a complex profile with distinctive Barbadian characteristics."

Moving from the production to the tasting experience, the rum presents a "light golden color, while its nose reveals bold aromas of citrus and sweet fruits, including grapefruit, plums, and banana, alongside subtle hints of spice, almonds, sea salt, and milk chocolate while flavors of brown sugar, oak, and grapefruit emerge, enhanced by floral notes and a smoky saltiness." Moreover, this second edition exemplifies Mount Gay’s commitment to creating rums that celebrate the unique qualities of their estate-grown ingredients.

Image Credit: Mount Gay
Trend Themes
1. Estate-grown Ingredients - Highlighting estate-grown ingredients can differentiate products by emphasizing unique local qualities and sustainable practices.
2. Extended Fermentation Process - Using a lengthy fermentation process can significantly enhance the complexity and flavor profile of spirits, appealing to connoisseurs seeking high-quality products.
3. Flavor Innovation in Spirits - Combining traditional fermentation with innovative flavor profiles, including unexpected notes like sea salt and milk chocolate, creates unique and appealing offerings.
Industry Implications
1. Premium Alcoholic Beverages - The focus on high-quality, complex flavor profiles in rum caters to the rising demand for premium spirits among consumers.
2. Sustainable Agriculture - Producing spirits from estate-grown sugar cane underscores a commitment to sustainable agricultural practices and local sourcing.
3. Culinary Tourism - The unique qualities of estate-produced rums offer opportunities for culinary tourism, attracting visitors interested in local flavors and production methods.
3.5
Score
Popularity
Activity
Freshness