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Sustainably Crafted Rums

Flor de Caña Rums are Naturally Aged at the Base of a Volcano

— August 2, 2024 — Lifestyle
Flor de Caña, a premium rum producer established in 1890, is renowned for its commitment to sustainability and exceptional quality.

The rums are crafted using naturally aged techniques and are distinguished by their gluten-free formulation. Certified Carbon Neutral and Fair Trade, Flor de Caña ensures that its production processes uphold rigorous environmental and ethical standards.

The portfolio features three primary expressions: 12, 18, and 25-year-old rums. Each is elegantly bottled, reflecting the brand’s dedication to fine craftsmanship. The rums are "aged in bourbon barrels and distilled using 100% renewable energy at the base of an active volcano, free from sugar and artificial ingredients."

In celebration of National Rum Day and National Rum Month, Flor de Caña offers a selection of summer-inspired cocktail recipes, including the 'Tropical Hibiscus Spritz' and 'Flor Watermelon Spicy Daiquiri,' showcasing the versatility and refined character of its rum collection.

Image Credit: Flor de Can?a Rum
Trend Themes
1. Sustainable Spirits - Flor de Caña exemplifies the growing trend of sustainable practices within the spirits industry, combining heritage with modern environmental consciousness.
2. Health-conscious Alcohol - The gluten-free and sugar-free formulation of Flor de Caña rums caters to a rising segment of health-conscious consumers seeking premium alcoholic beverages.
3. Premium Aging Techniques - Naturally aged in bourbon barrels and distilled using 100% renewable energy, Flor de Caña rums highlight the trend towards premium aging techniques that emphasize both quality and sustainability.
Industry Implications
1. Alcoholic Beverages - Flor de Caña's rigorous environmental and ethical standards set a benchmark in the alcoholic beverages industry, influencing other brands to adopt more sustainable practices.
2. Sustainable Products - With certifications in Carbon Neutral and Fair Trade, Flor de Caña's production aligns with the sustainable products industry, which demands high environmental and ethical standards.
3. Luxury Goods - The elegantly bottled expressions of Flor de Caña rums align with the luxury goods industry, where quality and fine craftsmanship are paramount.
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