This 'Simply Tea' Catering Pack Reflects the Name of the Brand
Christopher Magsambol — October 2, 2015 — Lifestyle
References: magharl & retaildesignblog.net
'Simply Tea' is a subset of a popular UK tea shop but specializes in catering packages. The Simply Tea brand is sold exclusively in packs of 1,000 bags and is used for events like conferences, weddings and other various large-scale parties.
Most companies who specialize in bulk tea supplying would probably opt for minimal packaging design, perhaps just a name to denote the product in it. Simply Tea thought differently. The brand felt that even though they were considered a value option brand compared to others, packaging was still important.
The result is a simple and minimalist design that is inspired by the era of English tea clippers and old cloth tea sacks. The packaging is rounded off with simple typography to reflect the brand's product.
Most companies who specialize in bulk tea supplying would probably opt for minimal packaging design, perhaps just a name to denote the product in it. Simply Tea thought differently. The brand felt that even though they were considered a value option brand compared to others, packaging was still important.
The result is a simple and minimalist design that is inspired by the era of English tea clippers and old cloth tea sacks. The packaging is rounded off with simple typography to reflect the brand's product.
Trend Themes
1. Bulk Packaging Design - Exploring unique, minimalist packaging designs that reflect brand values.
2. Catering-specific Products - Developing catering-specific products that meet the needs of large-scale events.
3. Premiumization of Budget Brands - Transforming budget brands into premium options by emphasizing the importance of packaging design.
Industry Implications
1. Tea Suppliers - Tea suppliers can explore innovative packaging designs to differentiate their products from the competition.
2. Catering Companies - Catering companies can consider using catering-specific products for large-scale events to enhance the guest experience.
3. Marketing and Branding Agencies - Marketing and branding agencies can help transform budget brands into premium options by developing unique packaging designs that support brand values.
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