The Outshine Simply Indulgent Bars are Made with a Dairy Base
Michael Hemsworth — February 12, 2021 — Marketing
References: outshinesnacks & drugstorenews
The Outshine Simply Indulgent Bars are the latest product offering from the frozen fruit bar brand that aims to provide consumers with a wholesome way to satisfy their craving for dessert. The bars are each made with a dairy base and come in four flavor options including Mango, Strawberry, Chocolate and Coffee of which the latter contains 20mg of caffeine per serving. The bars also contain five grams of protein each to make them a satisfying treat to choose.
Outshine Brand Manager Joanna Komvopoulos spoke on the new Outshine Simply Indulgent Bars saying, "The Outshine brand strives to help our consumers shine brighter from the inside out with our refreshingly real frozen fruit bars. Our new collection of Simply Indulgent bars are a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine. We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, chocolate and coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”
Outshine Brand Manager Joanna Komvopoulos spoke on the new Outshine Simply Indulgent Bars saying, "The Outshine brand strives to help our consumers shine brighter from the inside out with our refreshingly real frozen fruit bars. Our new collection of Simply Indulgent bars are a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine. We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, chocolate and coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”
Trend Themes
1. Wholesome Frozen Treats - The trend of offering indulgent frozen treats with a wholesome twist presents opportunities for companies to provide consumers with healthier dessert options.
2. Protein-infused Treats - The trend of including protein in frozen treats provides opportunities for companies to tap into the health and wellness market by offering satisfying, protein-packed snacks.
3. Real Ingredients and Simple Formulas - The trend of using real, simple ingredients in frozen treats enables companies to provide consumers with healthier, more transparent snack options without sacrificing indulgence.
Industry Implications
1. Frozen Treats Industry - The frozen treats industry has opportunities to offer healthier, protein-packed treats using real, simple ingredients to appeal to more health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of protein-infused and wholesome frozen treats by promoting the benefits to consumers and partnering with frozen treat brands to offer these options to their customers.
3. Snack Industry - The snack industry has the opportunity to expand their offerings by providing more indulgent frozen treat options with healthier ingredients to appeal to consumers looking for satisfying but better-for-you snacks.
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