Altay Honey Utilizes Simple Packaging for Maximum Effect
Michael Hemsworth — September 22, 2016 — Lifestyle
References: behance.net & packageinspiration
Designed by Dmitriy Silchenko, the Altay honey branding utilizes a simple packaging aesthetic to help put the brand's main purpose on display and do so in a quick manner.
Consisting of plain jars emblazoned with geometric labels and the use of craft paper, the Altay honey branding was meant to be created quickly, cheaply and in a simple manner. The final result is a product that, despite being cheap to create, provides maximum results that actually come across as somewhat high-end.
The Altay honey has simple packaging, which only helps to highlight the actual honey within the vessels. It's made from honey harvested from the Altai mountain region that stretches through a large section of Mongolia, Kazakhstan and Siberia.
Consisting of plain jars emblazoned with geometric labels and the use of craft paper, the Altay honey branding was meant to be created quickly, cheaply and in a simple manner. The final result is a product that, despite being cheap to create, provides maximum results that actually come across as somewhat high-end.
The Altay honey has simple packaging, which only helps to highlight the actual honey within the vessels. It's made from honey harvested from the Altai mountain region that stretches through a large section of Mongolia, Kazakhstan and Siberia.
Trend Themes
1. Simplified Packaging - Exploring opportunities to create minimalistic and inexpensive packaging designs that still have a high-end appeal.
2. Geometric Labeling - Experimenting with geometric patterns and labels to create visually striking and memorable branding.
3. Craft Paper Aesthetic - Incorporating craft paper materials and textures into packaging designs to convey a rustic and natural brand image.
Industry Implications
1. Food and Beverage - Finding ways to enhance product appeal through creative and cost-effective packaging designs in the food and beverage industry.
2. Design and Branding - Discovering innovative packaging techniques and styles to enhance brand recognition and consumer engagement.
3. Agriculture and Farming - Exploring unique and sustainable packaging solutions that promote natural and region-specific products from agricultural industries.
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