This is Pacifica Develops a Stylishly Simple Fish Logo for Hardy
References: behance.net
A strong typography and a simple fish logo design can do wonders for a brand. Portugal's forward-thinking studio, This is Pacifica, truly embraces this in the aesthetic development of Hardy — a family-run company that specializes in smoked salmon masterpieces.
For the client, their identity is strongly linked to a product "that binds together history, adventure, tradition, locality, fusion and innovation." As a result, This is Pacifica reflects this in the creation of the Hardy's graphic identity. The typography and the simple fish logo — which is a direct tribute to the salmon fillet that is sold by the company, are decisively timeless and can be integrated in a variety of ways — perhaps signifying the adventurous aspect of the client.
For the client, their identity is strongly linked to a product "that binds together history, adventure, tradition, locality, fusion and innovation." As a result, This is Pacifica reflects this in the creation of the Hardy's graphic identity. The typography and the simple fish logo — which is a direct tribute to the salmon fillet that is sold by the company, are decisively timeless and can be integrated in a variety of ways — perhaps signifying the adventurous aspect of the client.
Trend Themes
1. Typography Design - Opportunities for disruptive innovation in creating unique and memorable typography designs for branding initiatives.
2. Simple Logo Design - Opportunities for disruptive innovation in developing visually striking yet minimalistic logos for brand identities.
3. Brand Identity Integration - Opportunities for disruptive innovation in creatively integrating brand identities across different platforms and mediums.
Industry Implications
1. Graphic Design - Opportunities for disruptive innovation in graphic design by leveraging typography and logo design for brand development.
2. Food and Beverage - Opportunities for disruptive innovation in the food and beverage industry by creating visually appealing brand identities for smoked salmon products.
3. Marketing and Advertising - Opportunities for disruptive innovation in marketing and advertising by incorporating visually striking brand identities to convey the adventurous aspect of a product.
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