Silverjet Airlines
Andrew Bruck — October 4, 2007 — Luxury
References: flysilverjet & travel.timesonline
Silverjet, the new British all-business-class airline, has done a cheeky take-off of the famous British Airways 'face' advert from 1989. They've remade the iconic British Airways commercial in exactly the same locations, with the same director, Oscar-winner Hugh Hudson.
The script, which involves people coming together to make a smiling face, is almost the same too. The main difference is the size of the cast. The original commercial involved a cast of thousands to show how 'the world's favourite airline' brought millions of people together. The new Silverjet version is all about exclusivity and uses a cast of just 4 to show how 'civilised' air travel can be if you avoid the masses.
Silverjet are leading a new trend away from mass travel towards a 'private jet experience'. Their aircraft are business class throughout, with just 100 flat bed seats, state-of-the-art inflight entertainment and gourmet cuisine. On the ground they've streamlined check-in and security with their own terminal, lounges and security arrangements.
Silverjet started in January 2007 with the London-New York route, and are now expanding with flights to Dubai.
The script, which involves people coming together to make a smiling face, is almost the same too. The main difference is the size of the cast. The original commercial involved a cast of thousands to show how 'the world's favourite airline' brought millions of people together. The new Silverjet version is all about exclusivity and uses a cast of just 4 to show how 'civilised' air travel can be if you avoid the masses.
Silverjet are leading a new trend away from mass travel towards a 'private jet experience'. Their aircraft are business class throughout, with just 100 flat bed seats, state-of-the-art inflight entertainment and gourmet cuisine. On the ground they've streamlined check-in and security with their own terminal, lounges and security arrangements.
Silverjet started in January 2007 with the London-New York route, and are now expanding with flights to Dubai.
Trend Themes
1. Private Jet Experience - The trend towards private, exclusive air travel experiences presents an opportunity for disruption and innovation in the airline industry.
2. Cheeky Marketing - The trend towards humorous and attention-grabbing marketing presents an opportunity for disruption and innovation in the advertising industry.
3. Exclusivity in Travel - The trend towards exclusive, high-end travel experiences presents an opportunity for disruption and innovation in the hospitality and tourism industry.
Industry Implications
1. Airline Industry - Opportunities for innovation and disruption in the airline industry include developing new, exclusive air travel experiences and creating streamlined and efficient check-in and security processes.
2. Advertising Industry - Opportunities for innovation and disruption in the advertising industry include developing humorous and attention-grabbing marketing campaigns that stand out from the competition.
3. Hospitality and Tourism Industry - Opportunities for innovation and disruption in the hospitality and tourism industry include creating high-end, exclusive travel experiences that cater to the needs and preferences of discerning travelers.
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