Trend Junky — May 17, 2007 — Naughty
References: flysilverjet & farnham.blogspot
As part of their marketing campaign, Silverjet Airlines is promoting 'Women Only' washrooms with a very racy video. It seems the airline is making full use of The Mile High Club concept to promote their unique offering.
Implications - One in five toilets on the Boeing 767s that Silverjet runs will be women-only. The lady passengers on silver class comfort flights between New York and London now have more to look forward to other than being on a carbon neutral flight. The washrooms will get a full feminized makeover. From pink walls to pretty lighting and an additional mirror, Silverjet is certainly trying to capture the hearts of female business travelers.
Implications - One in five toilets on the Boeing 767s that Silverjet runs will be women-only. The lady passengers on silver class comfort flights between New York and London now have more to look forward to other than being on a carbon neutral flight. The washrooms will get a full feminized makeover. From pink walls to pretty lighting and an additional mirror, Silverjet is certainly trying to capture the hearts of female business travelers.
Trend Themes
1. Gender-specific Bathrooms - Businesses can capitalize on the increasing demand for gender-specific bathrooms by offering creative and inclusive spaces for customers.
2. Personalized Amenities - Companies can differentiate themselves from competitors by offering personalized amenities, such as gender-specific washrooms, that cater to underrepresented customer groups.
3. Sexualized Marketing - Businesses should consider the potential backlash of sexualized marketing campaigns, like Silverjet's, and ensure that it aligns with their brand values and does not offend or alienate any customer groups.
Industry Implications
1. Airline Industry - Airlines can offer unique and personalized amenities, like gender-specific bathrooms, to differentiate themselves and attract underrepresented customer groups such as women and the LGBTQ+ community.
2. Hospitality Industry - Hotels and resorts can cater to underrepresented customer groups by offering personalized and inclusive amenities, such as gender-specific bathrooms and LGBTQ+ friendly accommodations.
3. Retail Industry - Retailers can appeal to underrepresented customer groups by designing stores and facilities with gender-neutral spaces and bathrooms that promote inclusivity and respect for all customers.
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