The Jelly Slime All-Over Highlighter Provides a Sensorial Experience
Laura McQuarrie — January 25, 2024 — Fashion
References: tiktok & maccosmetics
The newest small-batch beauty product to join the MAC Underground collection exclusively for MAC Lovers and Pro Members is a uniquely textured Jelly Slime All-Over Highlighter. This buildable hybrid highlighter for the eyes, face and body dropped in two limited-edition metallic shades, Sssilver Ssslime, a silver chrome and $lime is Money, a metallic gold.
This unconventional MAC highlighter can be manipulated from a subtle sheen to a richly pigmented swipe of color, all the while providing a sensorial experience that makes the process of applying makeup fun. The versatile and flexible Jelly Slime All-Over Highlighter is lightweight and ready to accent prominent points of the face and body like the cheeks, eyelids and décolletage.
This unconventional MAC highlighter can be manipulated from a subtle sheen to a richly pigmented swipe of color, all the while providing a sensorial experience that makes the process of applying makeup fun. The versatile and flexible Jelly Slime All-Over Highlighter is lightweight and ready to accent prominent points of the face and body like the cheeks, eyelids and décolletage.
Trend Themes
1. Small-batch Beauty Products - The growing demand for small-batch beauty products opens up opportunities for unique and limited-edition offerings in the cosmetics industry.
2. Unconventional Makeup Application - Innovative textures and sensorial experiences in makeup, like MAC's Jelly Slime Highlighter, introduce new ways for consumers to apply and enjoy cosmetics.
3. Versatile and Buildable Products - The popularity of versatile and buildable beauty products, such as MAC's Jelly Slime Highlighter, allows consumers to customize their makeup looks for different occasions and preferences.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend of small-batch beauty products and create unique and limited-edition offerings.
2. Makeup Application Tools - Companies specializing in makeup application tools can develop innovative tools and brushes specifically designed for unconventional textures and sensorial experiences in makeup.
3. Beauty Retailers - Beauty retailers can curate a selection of versatile and buildable beauty products to cater to the preferences of makeup enthusiasts seeking customizable and personalized makeup looks.
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