The Silver Arrow of the Sea Brings Class to the Curl
Michael Baxter — February 7, 2014 — Lifestyle
References: mbusa & designboom
The Silver Arrow of the Sea is about to make surfing the latest luxury sport. Golf had a good run, but when this board hits the waves, surfing is going to get a lot of high-class attention.
Mercedes-Benz is a name most people are very aware of. Whether or not one actually likes the brand or its vehicles, there is no arguing Mercedes makes classy rides. In a move that nobody saw coming, Mercedes has just released a surfboard for sponsored athlete Garrett McNamara. Prior to this board, Mercedes only supported Garret on the roads, but now the company has his back in the water as well.
The Silver Arrow of the Sea is all silver and black and looks more metallic than anything else. The design is beautiful and sleek but what's more is that the board has its own built-in telemetry system so Garrett will always be able to measure his own performance.
Photo Credits: designboom, mbusa
Mercedes-Benz is a name most people are very aware of. Whether or not one actually likes the brand or its vehicles, there is no arguing Mercedes makes classy rides. In a move that nobody saw coming, Mercedes has just released a surfboard for sponsored athlete Garrett McNamara. Prior to this board, Mercedes only supported Garret on the roads, but now the company has his back in the water as well.
The Silver Arrow of the Sea is all silver and black and looks more metallic than anything else. The design is beautiful and sleek but what's more is that the board has its own built-in telemetry system so Garrett will always be able to measure his own performance.
Photo Credits: designboom, mbusa
Trend Themes
1. Luxury Surfing - The trend of luxury brands entering the world of surfing presents opportunities for innovative collaborations and premium product offerings.
2. Telemetry Integration - The integration of built-in telemetry systems in surfboards opens up possibilities for data-driven performance tracking and personalized surfing experiences.
3. Cross-industry Sponsorship - The trend of brands diversifying their sponsorships beyond traditional domains, like Mercedes supporting an athlete in surfing, showcases opportunities for unconventional partnerships.
Industry Implications
1. Luxury Goods - Luxury goods industry can explore collaborations with surf brands to develop high-end surfboards and accessories for affluent consumers seeking exclusive experiences.
2. Sports Equipment - The sports equipment industry should consider integrating telemetry systems into surfboards to cater to tech-savvy surfers who desire performance tracking and data analysis.
3. Automotive - Automotive industry can explore cross-industry sponsorships, like Mercedes supporting professional surfers, to enhance brand visibility and reach new target audiences.
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