Sh*t Kids Say Draws from Popular Clips But Has an Important
Kevin Young — March 26, 2012 — Social Good
References: nspcc.org.uk & thirdsector
'Sh*t Kids Say’ is based on the popular online meme, ‘Sh*t Girls Say,’ but this time, it’s not as funny.
NSPCC, a UK-based organization that strives to end cruelty to children, launched this video for its ‘Don’t Wait Until You’re Certain’ campaign, which pleads to the public to prevent child abuse by not ignoring the babbles and things children say.
The video kicks off with innocent little children saying funny phrases but it suddenly changes when they start babbling about serious issues, saying lines such as “drink more Vodka, mummy” and “I’m a mistake, it’s always my fault.”
Directed by Amanda Boyle, this video aims to spread the awareness of this issue that most people ignore. Studies conducted in 2011 in the UK shows that many people in fact did contact the NSPCC because they were concerned for a child’s safety; however, they waited almost six months to make a move and contact someone. Continue to spread the 'Sh*t Kids Say’ video in hopes of making everyone around you aware of the issue.
NSPCC, a UK-based organization that strives to end cruelty to children, launched this video for its ‘Don’t Wait Until You’re Certain’ campaign, which pleads to the public to prevent child abuse by not ignoring the babbles and things children say.
The video kicks off with innocent little children saying funny phrases but it suddenly changes when they start babbling about serious issues, saying lines such as “drink more Vodka, mummy” and “I’m a mistake, it’s always my fault.”
Directed by Amanda Boyle, this video aims to spread the awareness of this issue that most people ignore. Studies conducted in 2011 in the UK shows that many people in fact did contact the NSPCC because they were concerned for a child’s safety; however, they waited almost six months to make a move and contact someone. Continue to spread the 'Sh*t Kids Say’ video in hopes of making everyone around you aware of the issue.
Trend Themes
1. Meme-based Abuse Videos - Creating meme-based videos that address serious issues can be a disruptive innovation opportunity for raising awareness and promoting social change.
2. Preventing Child Abuse - Focusing on preventing child abuse through creative and thought-provoking campaigns can provide disruptive innovation opportunities for organizations.
3. Raising Awareness Through Humor - Using humor as a means to raise awareness about sensitive topics can lead to disruptive innovations in creating engaging content for social causes.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can capitalize on meme-based videos and creative campaigns to raise awareness about social issues and drive support for their causes.
2. Child Protection Services - Child protection services can explore innovative approaches, such as meme-based videos, to educate the public and inspire timely interventions in cases of child abuse.
3. Digital Marketing and Advertising - Digital marketing and advertising agencies can exploit the potential of meme-based videos and humorous content to create impactful campaigns for social causes.
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