The New Whole Shrimp Whopper is Fast Food Take on Surf-and-Turf
Katherine Pendrill — June 10, 2016 — Lifestyle
References: burgerking.co.kr & brandeating
In an effort to expand its international menu, Burger King recently debuted the Whole Shrimp Whopper and the Pork Whopper in South Korean and Thailand respectively. The new dishes play on regional taste preferences by deviating from the standard beef-based patty.
The new Whole Shrimp Whopper is similar to the original Whopper in that it consists of a beef hamburger, topped with lettuce, tomato, onions and mayo. However, instead of ketchup, the patty is topped with a layer of whole shrimp and a generous helping of spicy tomato sauce. The dish was introduced in South Korea as the brand's budget-friendly take on surf-and-turf.
In addition to the Whole Shrimp Whopper, Burger King also introduced the new Pork Whopper in Thailand. This burger substitutes the standard beef patty for a flame-grilled pork patty and a serving of sticky rice on the side.
The new international dishes demonstrate how fast food chains can play on regional taste preferences by making small tweaks to existing menu items.
The new Whole Shrimp Whopper is similar to the original Whopper in that it consists of a beef hamburger, topped with lettuce, tomato, onions and mayo. However, instead of ketchup, the patty is topped with a layer of whole shrimp and a generous helping of spicy tomato sauce. The dish was introduced in South Korea as the brand's budget-friendly take on surf-and-turf.
In addition to the Whole Shrimp Whopper, Burger King also introduced the new Pork Whopper in Thailand. This burger substitutes the standard beef patty for a flame-grilled pork patty and a serving of sticky rice on the side.
The new international dishes demonstrate how fast food chains can play on regional taste preferences by making small tweaks to existing menu items.
Trend Themes
1. Regional Taste Preferences - Exploring regional taste preferences allows for innovative adaptations of existing menu items.
2. Fast Food International Expansion - Expanding international menus opens up opportunities to cater to diverse consumer preferences.
3. Surf-and-turf Fusion - Combining seafood and meat in fast food dishes brings a unique twist to traditional menu items.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage regional taste preferences to create innovative menu options and expand their customer base.
2. Food and Beverage Industry - The food and beverage industry can benefit from incorporating regional flavors and fusion cuisine to cater to diverse consumer tastes.
3. International Restaurant Franchises - Expanding international menus allows restaurant franchises to tap into new markets and adapt their offerings to local preferences.
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