Shout Out Louds 'Blue Ice' Single is Available in a Limited Edition Ice Record
Michael Hemsworth — January 4, 2013 — Pop Culture
References: shoutoutlouds & springwise
In an effort to add an additional layer of complexity to the bands new single, Shout Out Louds 'Blue Ice' is available in limited edition via a DIY ice record. The listener is required to create the single themselves using materials included in the set, which consists solely of a mould and a bottle of water. Once the water is poured into the mould, it must sit in a freezer for at least six hours. After freezing, the single is ready to be played on a standard turntable, but only once before needing to be re-made.
'Blue Ice' is available via the unexpected DIY ice kit in extreme limited edition with a mere ten being released to very select recipients around the world.
'Blue Ice' is available via the unexpected DIY ice kit in extreme limited edition with a mere ten being released to very select recipients around the world.
Trend Themes
1. DIY Music Creation - The trend of creating music through DIY methods using everyday household items and materials allows for a unique and personal listening experience for consumers.
2. Limited Edition Marketing - Creating limited edition products, such as DIY ice records, can generate hype and exclusivity around a brand or product, leading to increased demand and sales.
3. Innovative Product Packaging - Innovative and unconventional product packaging, like the DIY ice record, provides a memorable and unique customer experience that sets a brand apart from its competitors.
Industry Implications
1. Music Industry - The music industry can capitalize on the DIY trend by developing and marketing DIY music creation kits that allow consumers to create their own unique listening experiences.
2. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on limited edition marketing by creating exclusive and innovative limited edition products that generate excitement around a brand or product.
3. Packaging Industry - The packaging industry can capitalize on innovative product packaging by developing unconventional, sustainable, and memorable packaging designs for products.
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