E.on's 'Shot of Summer' Pop-Up Provides Cheer in the Dark Days of Fall
Laura McQuarrie — November 17, 2017 — Marketing
Electric utility service provider E.ON will soon be launching a pop-up in London that will provide those in the city with a 'Shot of Summer' to brighten the dark, dreary days of autumn.
Over the course of the three-day pop-up, visitors will have the chance to enter a large-scale donut-shaped structure and lift their spirits with a free donut supplied by Crosstown. Inside the donut, temperatures will reach about 20 degrees, making it a cozy place to warm up and stretch out comfortably on a deck chair. To further simulate the easygoing and relaxed atmosphere of summer, E.ON will also have selfie booths, table tennis and mini golf stations on site.
At the uplifting summer-inspired pop-up, visitors will also have the chance to meet Gabby Allen from Love Island, who is the brand ambassador for E.ON.
Over the course of the three-day pop-up, visitors will have the chance to enter a large-scale donut-shaped structure and lift their spirits with a free donut supplied by Crosstown. Inside the donut, temperatures will reach about 20 degrees, making it a cozy place to warm up and stretch out comfortably on a deck chair. To further simulate the easygoing and relaxed atmosphere of summer, E.ON will also have selfie booths, table tennis and mini golf stations on site.
At the uplifting summer-inspired pop-up, visitors will also have the chance to meet Gabby Allen from Love Island, who is the brand ambassador for E.ON.
Trend Themes
1. Seasonal Pop-ups - Exploring the trend of temporary, seasonal pop-up experiences that provide a unique and uplifting escape from everyday life.
2. Temperature-controlled Environments - Examining the trend of creating immersive experiences through the use of temperature-controlled environments, offering visitors a comfortable and rejuvenating escape.
3. Branded Entertainment - Highlighting the trend of partnering with brand ambassadors and influencers to create engaging and memorable experiences, connecting with target audiences in a meaningful way.
Industry Implications
1. Hospitality & Events - Identifying opportunities for the hospitality and events industry to create unique and engaging pop-up experiences that draw in customers and create buzz.
2. Utilities - Spotting opportunities for utility service providers to reimagine their brand image and engage with customers through immersive pop-up experiences that showcase their offerings in a fun and memorable way.
3. Entertainment & Marketing - Exploring the potential for entertainment and marketing industries to collaborate and create experiential events that combine branded entertainment with interactive experiences, generating excitement and brand loyalty.
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