The Private-Label ShopRite Trading Company Shares World Cuisine
Laura McQuarrie — June 6, 2018 — Lifestyle
ShopRite recently introduced the ShopRite Trading Company as an all-new private-label brand with a focus on globally inspired, premium, artisanal cuisine. The product line includes a mix of both domestically sourced foods and imported items from places like Ecuador, Spain and Greece.
To elevate the making of a classic French toast, ShopRite suggests using the ShopRite Trading Company Panettone from Italy. Other new products from the collection take inspiration from Asia, India and Latin America to provide flavorful new ways for consumers to explore both new and familiar favorites through a worldly lens.
As it stands, there are just about 40 ShopRite Trading Company products, some of which have been converted to the new label after being marked under the ShopRite Imported, ShopRite Special Edition or the Siempre Autentico brands.
To elevate the making of a classic French toast, ShopRite suggests using the ShopRite Trading Company Panettone from Italy. Other new products from the collection take inspiration from Asia, India and Latin America to provide flavorful new ways for consumers to explore both new and familiar favorites through a worldly lens.
As it stands, there are just about 40 ShopRite Trading Company products, some of which have been converted to the new label after being marked under the ShopRite Imported, ShopRite Special Edition or the Siempre Autentico brands.
Trend Themes
1. Global Cuisine Brands - The rise of globally inspired, premium, artisanal cuisine private-label brands presents new opportunities for food retailers to differentiate themselves and appeal to consumers' adventurous tastes.
2. Imported Food Products - The growing popularity of imported food products, particularly from regions such as Asia, India, and Latin America, provides opportunities for retailers and distributors to expand their offerings and cater to diverse and multicultural consumer preferences.
3. Mix and Match Cooking Ingredients - The trend towards mixing and matching ingredients from different culinary traditions and cultures offers innovative opportunities for private-label brands to create new, unique, and globally inspired products and recipes.
Industry Implications
1. Retail Industry - Retailers, particularly in the food sector, can benefit from the rise of globally inspired, premium, artisanal cuisine private-label brands to differentiate themselves and attract consumers looking to try new foods.
2. Import/export Industry - The growth of imported foods from regions such as Asia, India, and Latin America presents new opportunities for import/export businesses to provide retailers and distributors with diverse and exotic food products.
3. Food Manufacturing Industry - Food manufacturers can leverage the trend towards mixing and matching ingredients from different culinary traditions and cultures to develop new and innovative products that combine familiar and novel flavors and ingredients.
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