The Mall of America is Expanding its Offerings to Include an eSports Arena
Elena Rahman — October 14, 2021 — Business
The Mall of America is known for its exciting attractions and a wide variety of unique entertainment offerings. The iconic shopping center announced the arrival of its first esports arena and studio. Known as a pioneer in using amusement park-like attractions to intice crowds, The Mall of America's new endeavor is made possible through its partnership with WIsdom Gaming.
The esports broadcast studio and gaming venue will host live streaming video gaming events. Esports centers in malls could mark a new era in the foreseeable future to replace traditional retail with interactive experiences. Wisdom Gaming plans to create a space where the games and events can occur in front of a studio audience in the 18,000 square foot area.
Image Credit: The Mall of America / Wisdom Gaming
The esports broadcast studio and gaming venue will host live streaming video gaming events. Esports centers in malls could mark a new era in the foreseeable future to replace traditional retail with interactive experiences. Wisdom Gaming plans to create a space where the games and events can occur in front of a studio audience in the 18,000 square foot area.
Image Credit: The Mall of America / Wisdom Gaming
Trend Themes
1. Esports Arena Expansion - The trend of incorporating eSports arenas into traditional retail or entertainment centers is on the rise, providing an opportunity for disruption in the sports and entertainment industries.
2. Amusement Park-like Attractions - The trend of using amusement park-inspired attractions to attract crowds to retail and entertainment spaces has the potential to revolutionize the retail industry by providing immersive experiences.
3. Live Streaming Events - The trend of hosting live streaming video gaming events in a public arena setting is gaining popularity and could present new opportunities for advertisers and sponsors looking to target this audience.
Industry Implications
1. Retail - The incorporation of eSports arenas and interactive experiences into traditional retail spaces presents a disruptive opportunity for retailers to revitalize their business models and attract a younger audience.
2. Entertainment - The merging of eSports and entertainment industries through the creation of gaming centers and broadcast studios in public venues opens up opportunities for new revenue streams and partnerships.
3. Sports - The rise of eSports and the incorporation of gaming into traditional sports industries could offer opportunities for new revenue streams and partnerships, as well as a new way to engage with younger audiences.
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