Irish Anti-Speeding Ad
Sandra Winn — November 18, 2008 — Marketing
References: adrants
My heart has never raced from watching a commercial until this shocking Irish one called, ‘The faster the speed, the bigger the mess.’
The video starts off with a couple smooching away at a wall and then, WHAM, one car plows into another, and it flies into the young couple, pinning them between the wall and car. Next come fast paced scenes of screaming, rescuers, blankets for covering the dead, hospital, and court footage.
In the end, ‘The faster the speed, the bigger the mess’ shockvertisement shows how it all happened—hopefully it will drive home the message that give drivers pause to think about the next time they feel the urge to use their led feet.
The video starts off with a couple smooching away at a wall and then, WHAM, one car plows into another, and it flies into the young couple, pinning them between the wall and car. Next come fast paced scenes of screaming, rescuers, blankets for covering the dead, hospital, and court footage.
In the end, ‘The faster the speed, the bigger the mess’ shockvertisement shows how it all happened—hopefully it will drive home the message that give drivers pause to think about the next time they feel the urge to use their led feet.
Trend Themes
1. Shockvertising - Businesses could implement shock advertising campaigns to grab the attention of viewers and raise awareness about important issues.
2. Awareness Marketing - Companies could use awareness marketing to draw attention to societal issues and promote safer behavior among consumers.
3. Realistic Storytelling - Businesses could use realistic storytelling in their advertising to create emotional connections with viewers and inspire behavior change.
Industry Implications
1. Automotive Industry - The automotive industry could benefit from creating campaigns that promote safe driving practices and raise awareness about the dangers of reckless driving.
2. Advertising Industry - The advertising industry has an opportunity to leverage the power of shockvertising to create memorable campaigns that promote social change.
3. Insurance Industry - The insurance industry could collaborate with businesses to create campaigns that promote safer driving behaviors and reduce the likelihood of accidents.
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