Controversial Eurostar Promo
A new campaign that aims to promote travel to London depicts a rather cheeky skinhead, the Union Jack tattooed onto his back, relieving himself into a china teacup. The campaign for Eurostar's new high-speed train connection to London was created for the Belgian market, and posters have gone up in Antwerp, Brussels, Ghent, and Liege.
Eurostar love the ad, which was designed by a Belgian agency, and elieve it's great for British tourism. A spokesman called the concept “fun, and is supposed to show how cosmopolitan London is.†And yes, Belgians do get it, the spokesman insists. British tourism officials aren't complaining either.
Elliott Frisby of the British Tourist Authority, told Sky News, "Belgians think of themselves as closer to us than to France. They expect us to be quirky."
In addition to the skinhead ad, the campaign also has another ad, featuring John Cleese, Margaret Thatcher, and John Major, popping what appear to be balloons with the Union Jack on them.
Eurostar love the ad, which was designed by a Belgian agency, and elieve it's great for British tourism. A spokesman called the concept “fun, and is supposed to show how cosmopolitan London is.†And yes, Belgians do get it, the spokesman insists. British tourism officials aren't complaining either.
Elliott Frisby of the British Tourist Authority, told Sky News, "Belgians think of themselves as closer to us than to France. They expect us to be quirky."
In addition to the skinhead ad, the campaign also has another ad, featuring John Cleese, Margaret Thatcher, and John Major, popping what appear to be balloons with the Union Jack on them.
Trend Themes
1. Controversial Advertising - Opportunity for businesses to push boundaries and provoke conversations with unconventional marketing campaigns.
2. Cosmopolitan Representation - Potential to showcase diverse cultures and attract tourists by highlighting the multicultural aspects of a destination.
3. Patriotic Iconography - Innovative ways to incorporate national symbols and pride in branding and promotions to tap into emotional connections with target audiences.
Industry Implications
1. Travel and Tourism - Opportunity for travel agencies, airlines, and hotel chains to collaborate with creative agencies for attention-grabbing campaigns that generate buzz and attract international visitors.
2. Advertising and Marketing - Potential for advertising agencies and marketers to explore unconventional approaches and push the boundaries of traditional advertising to create memorable campaigns that spark conversations.
3. Branding and Identity - Innovative branding strategies to incorporate patriotic symbols and cultural representations into products and promotions to connect with consumers on an emotional level.
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