This Typhoo ‘OO Please' Campaign Kicked Off in Liverpool
Michael Hemsworth — January 25, 2022 — Marketing
References: typhoo & conveniencestore
The Typhoo ‘OO Please' campaign has been kicked off by the brand in Liverpool in a bid to reach UK consumers through a variety of means.
The campaign will include visual projections to help transform outdoor environments, while also offering mass sampling to provide consumers with the opportunity to enjoy try some of the brand's signature product out. The campaign will also include radio advertising and sponsorship along with additional PR and social media as part of the three-month length of the campaign.
CEO Des Kingsley commented on the new Typhoo ‘OO Please' campaign saying, "Typhoo has always been known for its bold, cheeky personality. The ‘OO Please campaign gives the infamous ‘OO in Typhoo a new lease of life. We’ve put this to the test and the ‘OO’ in Typhoo perfectly expresses the emotion of being asked if you would like a brew. “Brew? ‘OO Please.””
The campaign will include visual projections to help transform outdoor environments, while also offering mass sampling to provide consumers with the opportunity to enjoy try some of the brand's signature product out. The campaign will also include radio advertising and sponsorship along with additional PR and social media as part of the three-month length of the campaign.
CEO Des Kingsley commented on the new Typhoo ‘OO Please' campaign saying, "Typhoo has always been known for its bold, cheeky personality. The ‘OO Please campaign gives the infamous ‘OO in Typhoo a new lease of life. We’ve put this to the test and the ‘OO’ in Typhoo perfectly expresses the emotion of being asked if you would like a brew. “Brew? ‘OO Please.””
Trend Themes
1. Interactive Projections - Brands can utilize interactive projections to transform outdoor environments and create immersive experiences for consumers.
2. Mass Sampling - Brands can offer mass sampling opportunities to provide consumers with hands-on experience of their products and increase engagement.
3. Multi-channel Advertising - Brands can utilize a combination of radio advertising, sponsorship, PR, and social media to reach a wider audience and increase brand awareness.
Industry Implications
1. Beverage Industry - Beverage brands can use interactive projections, mass sampling, and multi-channel advertising to reach consumers and promote their products.
2. Marketing Industry - Marketing agencies can use interactive projections, mass sampling, and multi-channel advertising to create engaging campaigns for their clients that increase brand awareness and drive sales.
3. Event Industry - Event planners can use interactive projections and mass sampling to create immersive experiences for attendees and increase engagement at events.
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