DHL's Shipping Ad Shows Important Items Packed Without Each Other
Laura McQuarrie — July 15, 2014 — Marketing
As these funny DHL shipping ads show, no matter the size of whatever valuable you're shipping, you always want to make sure it arrives in one piece—unfortunately the people who boxed up the items in these ads were not aware that DHL Plus' service is available for items of larger volume.
Iconic art pieces like the Venus de Milo, Moai and Excalibur are shown with their components in different crates, where the statues have been separated from their arms and legs and the sword is without its stone. The ads by the Miami Ad School/ESPMin Brazil for DHL are a humorous way to communicate that no matter what you choose to ship should arrive in one piece and there are absolutely no exceptions, not even when size may be a concern.
Iconic art pieces like the Venus de Milo, Moai and Excalibur are shown with their components in different crates, where the statues have been separated from their arms and legs and the sword is without its stone. The ads by the Miami Ad School/ESPMin Brazil for DHL are a humorous way to communicate that no matter what you choose to ship should arrive in one piece and there are absolutely no exceptions, not even when size may be a concern.
Trend Themes
1. Intact Shipping - There is an opportunity for logistics companies to focus on ensuring the intact delivery of even the largest items.
2. Customizable Packaging - Customizable packaging can help customers tailor packaging methods to their specific items and ensure a secure, intact delivery.
3. Innovative Protection - Innovative protection methods can revolutionize the shipping experience and guarantee intact delivery of important items.
Industry Implications
1. Logistics - Logistics companies can offer innovative protection methods and customizable packaging to provide customers with superior delivery options.
2. E-commerce - E-commerce stores can prioritize logistics providers who offer intact shipping services to ensure customer satisfaction and retention.
3. Art Shipping - Art shipping companies can leverage the importance of intact delivery to advertise and establish themselves as reliable and trustworthy service providers.
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