The Shinola Eyewear Collection Includes Three Styles
Michael Hemsworth — July 7, 2021 — Fashion
The Shinola Eyewear Collection has been unveiled by the brand as its latest lineup of products for consumers who are in need of a stylish way to stay protected from UV rays this summer. The sunglasses come in three style options to choose from including the Mackinac, Rambler and Bixby, which are each crafted with a hand-polished acetate frame. The various eyewear styles put a focus on vintage-inspired designs with a number of modern materials in the mix to make them perfect for present-day fashion enthusiasts.
The Shinola Eyewear Collection is crafted in the USA using custom hardware along with German-engineered hinges and CR39 scratch-resistant lenses. The eyewear comes as part of the brand's continued expansion outside of the timepiece market by offering more lifestyle-focused products.
The Shinola Eyewear Collection is crafted in the USA using custom hardware along with German-engineered hinges and CR39 scratch-resistant lenses. The eyewear comes as part of the brand's continued expansion outside of the timepiece market by offering more lifestyle-focused products.
Trend Themes
1. Handcrafted Sunglasses - Companies can disrupt the eyewear industry by offering unique handcrafted sunglasses made with quality materials and stylish designs.
2. Vintage-inspired Designs - Creating sunglasses with vintage-inspired designs using modern materials can create new opportunities in the fashion industry.
3. Lifestyle-focused Products - Expanding brand focus beyond core products (e.g. timepieces) to offer lifestyle-focused products, including sunglasses, can increase market share and revenue streams.
Industry Implications
1. Eyewear - Eyewear companies can innovate their product offerings through unique designs, high-quality materials, and customization options.
2. Fashion - Incorporating vintage-inspired designs in fashion, including sunglasses, can attract customers who value style and quality.
3. Retail - Retail companies can expand their product lines to include lifestyle-focused products, like sunglasses, to attract new customers and increase sales.
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