Shinola Unveils Its New Bright Yellow Timepiece, the 'Mackinac'
Niko Pajkovic — July 18, 2022 — Luxury
References: shinola & acquiremag
Luxury watchmaker Shinola has unveiled its newest timepiece dubbed the 'Mackinac.' The new wristwatch was named after the 'Mackinac Boat Race,' which was founded by the Bayview Yacht Club in 1925.
The watch features a polished and brushed 40mm case, a colorful yellow and silver dial, and a matching bright yellow rubber strap. In terms of power, the Mackinac comes equipped with a Sellita SW511.bhc Elaboré grade automatic movement, which features a 56-hour power reserve and a bespoke black rhodium-plated rotor. In addition, the watch arrives with a see-through case back.
The new luxury timepiece is currently available to purchase on Shinola's website and as well as at select physical retailers in the United States.
Image Credit: Shinola
The watch features a polished and brushed 40mm case, a colorful yellow and silver dial, and a matching bright yellow rubber strap. In terms of power, the Mackinac comes equipped with a Sellita SW511.bhc Elaboré grade automatic movement, which features a 56-hour power reserve and a bespoke black rhodium-plated rotor. In addition, the watch arrives with a see-through case back.
The new luxury timepiece is currently available to purchase on Shinola's website and as well as at select physical retailers in the United States.
Image Credit: Shinola
Trend Themes
1. Yacht-inspired Timepieces - There is an opportunity for luxury brands to create more watches with nautical designs, as this can appeal to collectors and enthusiasts alike.
2. Colorful Watches - Manufacturers can create more watches that are bright and colorful, as this can help these items stand out and catch people's attention.
3. Automated Watches - There is demand for more timepieces with automated movements, as this is efficient, practical, and appeals to watch collectors.
Industry Implications
1. Luxury Watches - Luxury watchmakers can continue their tradition of creating limited edition timepieces inspired by events and activities.
2. Fashion Accessories - Timepieces are not just for telling the time, they can also be regarded as fashion accessories that can be worn to accentuate one's style
3. Retail Industry - There is an opportunity for physical retailers to stock up on more special edition timepieces such as the Mackinac, as this offers exclusivity and entices potential customers to visit their store.
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