The Shiner Holiday Cheer Offers a Festive Taste of the Lone Star State
Meghan Young — November 25, 2013 — Lifestyle
Since Christmas is just a month away, the shelves are being lined with appropriately themed products and the liquor stores are no exception; take the Shiner Holiday Cheer beer as the perfect example. Coming straight from the Lone Star State, it is a drink worthy of a cowboy, and Santa too. Although, as Uncrate points out, "it might not stand out amongst the sea of holiday themed brews lining your bottle shop shelves" it is still "an underrated gem worthy of your attention."
The Shiner Holiday Cheer beer boasts notes of Texan peaches and pecans as well as caramelized malts for a sweet drink that nevertheless has the perfect touch of nuttiness. Forget the eggnog and hot chocolate when it comes to festive drinks.
The Shiner Holiday Cheer beer boasts notes of Texan peaches and pecans as well as caramelized malts for a sweet drink that nevertheless has the perfect touch of nuttiness. Forget the eggnog and hot chocolate when it comes to festive drinks.
Trend Themes
1. Festive Beer Trends - With the holiday season approaching, there is an increasing trend in the production of festive flavored beers.
2. Regional Flavor Trends - Beers made with regionally specific ingredients such as Shiner Holiday Cheer beer that boasts flavors of Texan peaches and pecans or maple syrup in northeastern beers are gaining popularity.
3. Craft Beer Trends - Consumers are increasingly looking for unique craft beers that offer new and bold flavors, opening opportunities for breweries to experiment with holiday-themed ingredients.
Industry Implications
1. Brewery Industry - Breweries can tap into the holiday season and consumer demand for festive beers by experimenting with new flavors and regional ingredients.
2. Alcohol Retail Industry - Liquor stores can capitalize on the trend of festive beer flavors and unique craft beers during the holiday season by stocking a variety of options that will appeal to consumers looking for something different.
3. Food and Beverage Industry - Restaurants and bars can leverage the trend of festive craft beers by incorporating them into their seasonal menus, offering unique drink options that will attract customers looking for new and exciting experiences.
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