Sherwin-Williams' ColorSnap Visualizer App Offers 'Instant Paint'
Laura McQuarrie — May 2, 2018 — Tech
References: sherwin-williams & prnewswire
Over time there have been numerous apps and platforms developed to help consumers confidently choose new wall colors and the Sherwin-Williams ColorSnap Visualizer app is a new release that leverages real-time and augmented reality technology.
With the Instant Paint feature on the app, both iPhone and Android smartphone users are able to see a space transformed on the screen of their mobile device, without so much as having to pick up a paint chip or paintbrush. The in-app tool boasts the ability to instantly recognize walls in 3D space, making it possible for consumers to try out 1,500 wall colors from the brand with just the tap of a finger.
Sherwin-Williams is distinguishing itself in the paint category as one of the first to use the latest AR tech from Apple and Google.
With the Instant Paint feature on the app, both iPhone and Android smartphone users are able to see a space transformed on the screen of their mobile device, without so much as having to pick up a paint chip or paintbrush. The in-app tool boasts the ability to instantly recognize walls in 3D space, making it possible for consumers to try out 1,500 wall colors from the brand with just the tap of a finger.
Sherwin-Williams is distinguishing itself in the paint category as one of the first to use the latest AR tech from Apple and Google.
Trend Themes
1. Real-time AR Paint Visualizers - Sherwin-Williams is leveraging real-time and augmented reality technology to create an Instant Paint feature on their ColorSnap Visualizer app, allowing consumers to try out 1,500 wall colors with just the tap of a finger.
2. Augmented Reality in Interior Design - The integration of augmented reality into interior design apps can significantly enhance the customer experience by allowing them to visualize how their space will look before making any changes.
3. Virtual Try-on Platforms - Augmented reality technology can be utilized in virtual try-on platforms, allowing consumers to try on makeup or test furniture in their homes, creating more personalized and efficient shopping experiences.
Industry Implications
1. Paint Industry - By using AR technology in their products, Sherwin-Williams is disrupting the traditional paint industry and differentiating themselves as a leader in the field by providing customers with a more innovative and interactive shopping experience.
2. Interior Design - The integration of AR technology in interior design apps offers a disruptive innovation opportunity for businesses in the interior design industry by offering a personalized and efficient shopping experience.
3. Beauty Industry - Virtual try-on platforms utilizing augmented reality technology offer a disruptive innovation opportunity for businesses in the beauty industry as they can provide customers with a more personalized and efficient shopping experience.
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