The SheaMoisture Men Collection Targets Specific Needs
Michael Hemsworth — February 11, 2021 — Marketing
References: sheamoisture & drugstorenews
The SheaMoisture Men collection has been announced by the brand as a range of products for Black males who are in need of a way to support the health of their hair and skin. The product range includes shampoo, conditioner, body wash and bar soap that is all formulated with high-quality ingredients to meet the needs of male consumers without any mineral oil, phthalates, paragons, sulfates or petrolatum in the mix. The product launch will also see a new commitment to Black men with a content series that's focused on their own stories and experiences.
CEO Cara Sabin spoke further on the new SheaMoisture Men collection saying, "SheaMoisture is proud to invest in and support Black men. Long committed to serving the women in our community, we are excited and humbled by the opportunity to now launch these initiatives. Understanding all too well the biases and challenges that confront our men, SheaMoisture is uniquely positioned to address and provide solutions specifically for them. With intention and purpose, we launch this effort and are hopeful for the impact we can have in our communities.”
CEO Cara Sabin spoke further on the new SheaMoisture Men collection saying, "SheaMoisture is proud to invest in and support Black men. Long committed to serving the women in our community, we are excited and humbled by the opportunity to now launch these initiatives. Understanding all too well the biases and challenges that confront our men, SheaMoisture is uniquely positioned to address and provide solutions specifically for them. With intention and purpose, we launch this effort and are hopeful for the impact we can have in our communities.”
Trend Themes
1. Men's Personal Care Trends - The rise in personal care products for men with specific needs creates new market opportunities for developing similar products and marketing them to a wider range of male consumers.
2. Natural Ingredients Trends - The use of natural ingredients in personal care products for men reflects a growing demand for eco-friendly and clean beauty options.
3. Inclusivity Trends - The creation of products specifically designed for Black men's hair and skin needs a focus on inclusivity in the beauty industry.
Industry Implications
1. Personal Care Industry - Companies in the personal care industry can capitalize on the trend of men's personal care by developing products that cater to the specific needs of male consumers.
2. Natural Beauty Industry - Natural beauty product manufacturers can meet the growing demand for eco-friendly and clean beauty options by focusing on the use of naturally sourced ingredients in their products.
3. Diversity and Inclusivity Industry - The growing focus on inclusivity in the beauty industry creates new opportunities for companies to develop products that specifically cater to diverse skin and hair needs.
4.2
Score
Popularity
Activity
Freshness
