Gillette Launches uArt Application for iPhone
Tisah Tucknott — June 6, 2009 — Tech
References: gillette & digitalbuzzblog
Gillette has created a new application for the iPhone called uArt. This creative app allows people to upload a picture of themselves and apply different types of facial hair. You then use the Gillette Fusion razor--or your finger in this case--to shave a masterpiece into your face.
This app comes complete with vibration to mimic the Gillette razor, and is perfect if you want to make sure a moustache suits you!
Implications - Not only is this application useful for comedic purposes, it also serves the practical purpose of saving friends from being put in the awkward position of having to advise a friend to shave a mistake off their face.
This app comes complete with vibration to mimic the Gillette razor, and is perfect if you want to make sure a moustache suits you!
Implications - Not only is this application useful for comedic purposes, it also serves the practical purpose of saving friends from being put in the awkward position of having to advise a friend to shave a mistake off their face.
Trend Themes
1. Virtual Shaving - Opportunity to develop innovative virtual reality technologies that allow users to try different styles of facial hair without actually shaving.
2. AR Grooming - Potential to create augmented reality applications that digitally overlay different types of facial hair onto a user's face, providing a realistic preview before actual shaving.
3. Customized Shaving - Growing demand for personalized shaving experiences, leading to the development of apps that recommend specific shaving techniques, products, and styles based on individual preferences and facial features.
Industry Implications
1. Beauty and Grooming - Disruptive innovation opportunity for beauty and grooming brands to integrate virtual and augmented reality technologies into their product offerings, enhancing customer experience and engagement.
2. Mobile App Development - Opportunity for mobile app developers to create innovative and interactive grooming apps that offer personalized experiences and help users explore different shaving styles.
3. Consumer Electronics - Potential for consumer electronics companies to integrate smart sensors and haptic feedback technologies into razors, enhancing the realism and experience of virtual shaving applications.
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