Discovery Channel's Shark Week Promo Stars Rob Lowe Conquering Sharks
Laura McQuarrie — August 5, 2014 — Marketing
References: radaronline & ca.eonline
This year, Discovery's Shark Week promo is pretty bizarre, but it's epic enough to capture the interest of the Internet. The crazy promotion video that's being used to launch Shark Week stars Rob Lowe (from Parks and Recreation) as the "King of Summer since '87."
As King of Summer, this involves tossing food to sharks and riding them alongside a mermaid in slow motion. Although the effects are all pretty cheesy, it seems to work, especially since Sharknado 2 has become such a hit. After the music plays, the only dialogue comes from Lowe at the end as he says: "So sharky," setting the tone for all the epic shark stunts that we'll see throughout the course of Discovery Channel's Shark Week.
As King of Summer, this involves tossing food to sharks and riding them alongside a mermaid in slow motion. Although the effects are all pretty cheesy, it seems to work, especially since Sharknado 2 has become such a hit. After the music plays, the only dialogue comes from Lowe at the end as he says: "So sharky," setting the tone for all the epic shark stunts that we'll see throughout the course of Discovery Channel's Shark Week.
Trend Themes
1. Epic Shark Commercials - Opportunity for businesses to create attention-grabbing commercials featuring sharks.
2. Discovery Channel's Shark Week Promo - Potential for businesses to partner with popular TV events for promotional collaborations.
3. Rob Lowe as the 'king of Summer' - Opportunity for brands to collaborate with influential celebrities to captivate audiences.
Industry Implications
1. Television Advertising - Innovative ways to create engaging commercials for TV viewers.
2. Marketing and Promotions - Opportunities to leverage popular events for brand promotions.
3. Celebrity Endorsements - Utilization of influential celebrities for brand collaborations and marketing campaigns.
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