Sharad Haksar's 'Murder' Campaign for Beissel Needles Gets to the Point
Marissa Brassfield — August 16, 2009 — Marketing
References: sharadhaksar & behance.net
Sharad Haksar's 'Murder' ad campaign for Beissel sewing needles uses bloody impaled purses, shirts and pants to illustrate the tagline "One wrong needle can end it all."
It's a macabre metaphor, to be sure, but Sharad Haksar's 'Murder' campaign certainly drives home the point that sewing needles have the capability to kill any sewing project. Take a look at the full series of print ads for the Beissel campaign above.
Implications - Shockvertising is often used by businesses to ensure that their message is delivered in the most effective and efficient way possible. While many businesses choose to withdraw from this marketing methods, those who utilize it will find themselves in advantageous position in the market. Consumers will be likely to recognize the product that evoked such strong emotions.
It's a macabre metaphor, to be sure, but Sharad Haksar's 'Murder' campaign certainly drives home the point that sewing needles have the capability to kill any sewing project. Take a look at the full series of print ads for the Beissel campaign above.
Implications - Shockvertising is often used by businesses to ensure that their message is delivered in the most effective and efficient way possible. While many businesses choose to withdraw from this marketing methods, those who utilize it will find themselves in advantageous position in the market. Consumers will be likely to recognize the product that evoked such strong emotions.
Trend Themes
1. Shockvertising - Utilizing shockvertising can help businesses deliver their message in a more effective and efficient way, capturing consumers' attention and making their product stand out.
2. Emotional Marketing - Employing emotional marketing techniques, such as the use of macabre metaphors, can create a strong connection between the consumer and the product, leaving a lasting impression.
3. Visual Metaphors - Using visual metaphors, like the bloody impaled purses and clothes in the 'Murder' campaign, can effectively convey a message and amplify its impact.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating shockvertising and emotional marketing techniques to create powerful and memorable campaigns for their clients.
2. Fashion and Sewing - The fashion and sewing industry can explore innovative marketing strategies that employ visual metaphors, such as the 'Murder' campaign, to capture the attention of their target audience and differentiate their products.
3. Printing and Publishing - Printing and publishing businesses can work with advertisers and marketers to produce visually striking print ads, like the series for the Beissel campaign, that make a lasting impression on readers and viewers.
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