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Matcha Rice-Flour Doughnuts

Clean the Sky - Positive Eco Trends & Breakthroughs

Krispy Kreme Celebrates Matcha Day with the Kome-Dough Matcha Cream

— January 13, 2025 — Lifestyle
Krispy Kreme Japan is celebrating Matcha Day with a new Kome-Dough Matcha Cream rice-flour doughnut.

For a while now, Krispy Kreme Japan has been serving up a popular rice-flour doughnut called the 'Kome-Dough,' which is made from domestically grown rice flour and has a subtle sweet chew. Now, the brand is looking to celebrate Matcha Day on February 6th with a special Kome-Dough Matcha Cream version of the doughnut. This tasty treat consists of a rice flour doughnut topped with a thick layer of matcha cream and red bean paste. The whole thing is then drizzled with white chocolate, a sprinkling of powdered sugar, and a little cluster of red beans.

The new Kome-Dough Matcha Cream doughnut will be available for just a limited time from January 15th to March 12th.

Image Credit: Krispy Kreme
Trend Themes
1. Matcha-flavored Desserts - The rise in matcha-flavored desserts presents an opportunity for brands to innovate in flavor experimentation, catering to consumers seeking exotic taste profiles.
2. Rice-flour Alternatives - The utilization of rice flour in creating gluten-free options is gaining traction, signaling potential in developing diverse product lines for health-conscious consumers.
3. Limited-time Offer Products - Offering limited-time treats harnesses consumer interest through exclusivity and urgency, fostering unique marketing strategies in the food sector.
Industry Implications
1. Specialty Baked Goods - Specialty baked goods are evolving with innovative ingredients like matcha and rice flour, which can differentiate brands within the crowded dessert landscape.
2. Gluten-free Foods - The gluten-free food industry is expanding as consumers demand more varied and flavorful alternatives to traditional wheat-based products.
3. Café and Coffee Chains - Cafés and coffee chains are capitalizing on culturally inspired menu items, such as matcha-infused offerings, enhancing customer experience with globally influenced flavors.
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