This Local Shanghai Grocery Store Boasts a Vibrant Branding Scheme
Rebecca Byers — December 21, 2015 — Lifestyle
References: retaildesignblog.net
This vibrant Shanghai grocery store is an offshoot of CP Foods, one of the largest food brand's in Asia. Based in Thailand, CP Foods aimed for CP Fresh Mart to be a modern brand that resonated with consumers in a highly dense market in China. The new brand of convenience stores uses a bright yellow hue against a royal blue that is sure to grab the attention of consumers on the street, while the interior is clean, hip and well-lit.
The branding for CP Fresh Mart was designed by TRIAD China, who selected a friendly color scheme that would be instantly recognizable. TRIAD China also strove to create a warm atmosphere by using simplistic design language throughout the space.
The branding for CP Fresh Mart was designed by TRIAD China, who selected a friendly color scheme that would be instantly recognizable. TRIAD China also strove to create a warm atmosphere by using simplistic design language throughout the space.
Trend Themes
1. Vibrant Branding Schemes for Neighborhood Grocer Concepts - Innovative grocery store concepts can capitalize on vibrant color schemes and simplistic design languages in order to create a warm, inviting atmosphere for customers.
2. Expansion of CP Fresh Mart - CP Fresh Mart has the potential for expansion to other highly-dense markets in Asia, where consumers are seeking modern convenience stores with unique branding and design.
3. Modern Convenience Stores - Consumer demand for modern and convenient shopping experiences is on the rise, signaling a need for more innovative convenience stores with distinctive branding and interior design.
Industry Implications
1. Retail Industry - The retail industry can benefit from the adoption of modern, personalized branding for grocery stores in order to improve customer experiences and increase revenue.
2. Food Industry - The food industry could benefit from exploring unique branding strategies for local grocers that can create a distinct identity for stores and attract more customers.
3. Design Industry - The design industry can contribute to fresh and modern grocery store concepts by creating unique branding and interior design schemes for local grocers, similar to the work done by TRIAD China for CP Fresh Mart.
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