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Surfing Mice

Clean the Sky - Positive Eco Trends & Breakthroughs

Shane Wilmott Trains Rodents to Ride the Waves

— June 29, 2010 — Lifestyle
Australia-based Shane Wilmott creates miniature surf boards that are specially designed to be used by mice. About 25 years ago, Wilmott discovered the ability of rodents to surf the waves and since then, has been breeding and training mice to master their unique skill.

Shane Wilmott has also created a website dedicated to mouse riders and he is planning to offer tips on how to train the rodent to surf through his website.

According to the Telegraph, Wilmott said, "But I made a promise to myself that if one of my mice gets hurt I will stop. I only do it because I feel they are safe. These guys aren't just my pets, they're my mates too so I care about them a lot. It's a really stimulating way for them to live. Much more than just being stuck in a cage all their lives."
Trend Themes
1. Miniature Surfboard Manufacturing - Innovative miniature surfboard design is creating opportunities for a new niche market of pet owners who want to train their rodents to surf.
2. Animal Sports Trend - The rise of animal sports like surfing mice is creating opportunities for businesses to tap into the growing demand for unusual and attention-grabbing animal performances.
3. Unique Pet Training Trends - The trend of training unique pets like surfing rodents is offering opportunities for businesses that offer specialized pet training services that cater to niche markets.
Industry Implications
1. Pet Supplies and Accessories Industry - The miniature surfboard trend is creating opportunities for pet supplies and accessories businesses to offer niche products that cater to unique pet owners.
2. Animal Entertainment Industry - The growing demand for animal sports and performances like surfing mice is creating opportunities for businesses in the animal entertainment industry to develop innovative shows and experiences.
3. Pet Training Industry - The trend of pet owners training unique pets like surfing rodents is offering opportunities for businesses in the pet training industry to develop specialized training programs and services for niche markets.
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