Kérastase's Limited-Edition Parisian Games Line in Three Colors
Mickey Phoon — February 14, 2023 — Lifestyle
References: kerastase.au
Luxury Haircare brand Kérastase released a new hair oil in its Elixir Ultime line called Limited Edition Parisian Games bottle that comes in three different colors. These colors are yellow, pink, and blue. This hair oil product features packaging with labels in various colors and a corresponding colored bottle top dispenser.
The label design has a retro-style game font inspired by the term games in Parisian Games, which are traditional French games. There are different symbol designs on each different colored bottle. The yellow bottle has symbols of the Eiffel Tower, the pink bottle has symbols of diamonds, and the blue bottle has symbols of stars. This hair oil nourishes and strengthens dull hair, leaving it shiny and healthy-looking. It contains key ingredients like Marula oil, Camellia oil, and Argan oil. These ingredients help restore hair fiber as well as properties that combat humidity. The price for each bottle is $32 in AUD.
Image Credit: Kérastase
The label design has a retro-style game font inspired by the term games in Parisian Games, which are traditional French games. There are different symbol designs on each different colored bottle. The yellow bottle has symbols of the Eiffel Tower, the pink bottle has symbols of diamonds, and the blue bottle has symbols of stars. This hair oil nourishes and strengthens dull hair, leaving it shiny and healthy-looking. It contains key ingredients like Marula oil, Camellia oil, and Argan oil. These ingredients help restore hair fiber as well as properties that combat humidity. The price for each bottle is $32 in AUD.
Image Credit: Kérastase
Trend Themes
1. Limited-edition Beauty Products - The trend of releasing limited-edition beauty products with unique packaging and label designs has been gaining popularity among luxury personal care brands like Kérastase, presenting an opportunity for other brands to create special edition versions of their products in innovative packaging and designs.
2. Multicolored Products - The multicolored design concept that Kérastase used in its Limited Edition Parisian Games hair oil product can be seen as a trend in product design, presenting an opportunity for designers and brands to showcase unique design concepts and prints in their products.
3. Nourishing Hair Oils with Key Ingredients - The trend of using key ingredients like Marula oil, Camellia oil, and Argan oil in hair care products to nourish and strengthen hair fibers presents an opportunity for beauty brands to differentiate their products with unique and effective ingredients.
Industry Implications
1. Personal Care Products - The limited-edition hair oils released by Kérastase fall within the personal care product industry, presenting an opportunity for other brands to release special edition versions of personal care products in innovative packaging.
2. Beauty Industry - With the trend of creating multicolored products and using key ingredients in hair care products, the beauty industry can showcase their creative and innovative product design concepts and formulations.
3. Luxury Product Industry - The limited-edition Parisian Games hair oil released by Kérastase is a luxury beauty product, presenting an opportunity for other luxury personal care and beauty brands to create their own limited-edition versions of their products with unique packaging and label designs.
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