Shade Clothing Creates Positive & Endearing Shirts
Tisah Tucknott — June 2, 2009 — Social Good
References: shadeclothing
Shade Clothing has come out with a new collection called “The Bright Side,” which features a line of positive-themed women's t-shirts.
The designer t-shirts have only been on sale since the beginning of May, and have already become quite popular. Not only do these t-shirts evoke positivity, but they also help out families in need.
Shade Clothing is teaming up with The United Way for “The Bright Side” collection, and is giving 50% of net-shirt-sale-proceeds to help families both locally and nationwide.
The designer t-shirts have only been on sale since the beginning of May, and have already become quite popular. Not only do these t-shirts evoke positivity, but they also help out families in need.
Shade Clothing is teaming up with The United Way for “The Bright Side” collection, and is giving 50% of net-shirt-sale-proceeds to help families both locally and nationwide.
Trend Themes
1. Positive-themed Clothing - An opportunity for fashion companies to integrate positivity and social impact in their product lines.
2. Social Impact Marketing - Marketing campaigns focused on social impact can lead to customer loyalty and higher sales.
3. Collaboration with Charities - Partnering with charities can help companies give back to communities and build a positive brand image.
Industry Implications
1. Fashion Industry - Tapping into positive-themed clothing designs can give fashion companies a competitive edge.
2. Marketing Industry - Social impact marketing can be a disruptive innovation opportunity for companies who want to stand out from their competitors.
3. Philanthropy Sector - Collaborating with companies to sell charitable products can increase the impact and reach of charitable organizations.
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