Gwyn M. Lewis' Concept Sewing Equipment Packaging is Fun
Laura McQuarrie — June 10, 2014 — Marketing
References: gwynmlewis & packagingoftheworld
Designer Gwyn M. Lewis began playing around in Illustrator and started to come up with some fun concepts for sewing equipment packaging. Just as things like buttons, needles, pins and clasps put the finishing details on a garment, these products are essential parts of the Bella sewing product packaging. The button cards are presented like pieces of clothing dressed up with the closures and they can even be hung with a the tiny hanger on top.
Some of Lewis' other playful concept designs include punks with safety pin piercings and straight pins with illustrated flat head faces on them. The packaging is fun, colorful and would definitely be memorable alongside other sewing tools in a shop.
Some of Lewis' other playful concept designs include punks with safety pin piercings and straight pins with illustrated flat head faces on them. The packaging is fun, colorful and would definitely be memorable alongside other sewing tools in a shop.
Trend Themes
1. Playful Packaging - Disruptive innovation opportunity: Explore the use of playful packaging to enhance the consumer experience and create memorable brand interactions.
2. Illustrative Packaging - Disruptive innovation opportunity: Utilize illustrations and creative designs on packaging to add visual appeal and differentiate from competitors.
3. Interactive Packaging - Disruptive innovation opportunity: Incorporate interactive elements into packaging, such as hangers or detachable components, to engage consumers and create a lasting impression.
Industry Implications
1. Retail - Disruptive innovation opportunity: Transform the packaging of sewing tools in retail stores to attract more customers and increase sales.
2. Fashion - Disruptive innovation opportunity: Introduce playful and creative packaging in the fashion industry to stand out and enhance the overall product experience.
3. Crafts - Disruptive innovation opportunity: Innovate packaging designs in the crafts industry to appeal to a younger demographic and bring excitement to traditional products.
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