Seward Johnson Unviels 26-Foot Sculpture of Marilyn Monroe
Kayla Colanardi — July 19, 2011 — Pop Culture
References: serr8d.blogspot & newslite
The windy city of Chicago has a new addition to it, a 26-foot tall sculpture of the iconic Marilyn Monroe designed by Seward Johnson.
The sculpture is displayed on a square on Michigan Avenue and is a reproduction of the famous pose from the 1955 movie The Seven Year Itch. Just like in the movie, the sculpture includes the iconic white dress blowing up from the vent air.
The aluminum and stainless steel statue weighs a massive 34,000 pounds and is on display until spring of 2012.
Seward Johnson explained Marilyn is a symbol of beauty as well as an iconic symbol of an era, but he wanted to demonstrate how certain things can last forever and still have an affect on people today.
This marvel is amazing because it will help bring a connection of the 50's and 60's eras to the people even if they were not alive then.
The sculpture is displayed on a square on Michigan Avenue and is a reproduction of the famous pose from the 1955 movie The Seven Year Itch. Just like in the movie, the sculpture includes the iconic white dress blowing up from the vent air.
The aluminum and stainless steel statue weighs a massive 34,000 pounds and is on display until spring of 2012.
Seward Johnson explained Marilyn is a symbol of beauty as well as an iconic symbol of an era, but he wanted to demonstrate how certain things can last forever and still have an affect on people today.
This marvel is amazing because it will help bring a connection of the 50's and 60's eras to the people even if they were not alive then.
Trend Themes
1. Giant Statues - The creation of giant sculptures provides an opportunity for artists and designers to push the boundaries of public art.
2. Iconic Reproductions - Reproducing iconic figures and images in sculptures presents a unique opportunity to engage with historical and cultural symbols.
3. Nostalgia Marketing - Using nostalgic pop cultural references in marketing campaigns can create a sense of emotional connection and nostalgia among consumers.
Industry Implications
1. Art - The art industry can capitalize on the trend of creating giant statues as public art installations, attracting attention and creating immersive experiences.
2. Tourism - Cities and tourist destinations can leverage the appeal of iconic reproductions to attract tourists who are interested in experiencing historical and pop culture nostalgia.
3. Advertising - Marketing and advertising agencies can tap into the power of nostalgia marketing by incorporating iconic figures and symbols into their campaigns.
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