Kat Von D's Serpentina Eyeshadow Palette Has Rich Jewel Tones
Laura McQuarrie — June 21, 2017 — Fashion
References: sephora.au & hellogiggles
Kat Von D recently relaunched her Serpentina Eyeshadow Palette for one day only, giving fans the chance to get their hands on the limited-edition Egyptian-inspired cosmetic set.
The eight-shade eyeshadow palette includes a range of jewel tones with names like Ankh, Hieroglyph and Scarab, as well as a jar of loose gold pigment in Prophet that can be used to add an extra dimension to one's cosmetic looks.
The mystery, allure and opulence of Ancient Egypt is now being used as the inspiration for many new beauty and personal care products. Alongside Kat Von D's new Serpentina Eyeshadow Palette, other brands like The Mane Choice launched the 'Ancient Egyptian Anti-Breakage & Repair Antidote Collection,' while Tocca produces a luxurious 'Cleopatra Creme Da Corpo Body Lotion.'
The eight-shade eyeshadow palette includes a range of jewel tones with names like Ankh, Hieroglyph and Scarab, as well as a jar of loose gold pigment in Prophet that can be used to add an extra dimension to one's cosmetic looks.
The mystery, allure and opulence of Ancient Egypt is now being used as the inspiration for many new beauty and personal care products. Alongside Kat Von D's new Serpentina Eyeshadow Palette, other brands like The Mane Choice launched the 'Ancient Egyptian Anti-Breakage & Repair Antidote Collection,' while Tocca produces a luxurious 'Cleopatra Creme Da Corpo Body Lotion.'
Trend Themes
1. Egyptian-inspired Beauty Products - With the success of Egyptian-inspired cosmetic products like Kat Von D's Serpentina Eyeshadow Palette and The Mane Choice's Ancient Egyptian Anti-Breakage & Repair Antidote Collection, there is a growing trend for beauty products inspired by Ancient Egypt that offers a disruptive innovation opportunity for cosmetic companies.
2. Jewel Tones Makeup Trend - Kat Von D's Serpentina Eyeshadow Palette's jewel-toned eyeshadows shows a clear pattern towards bold, saturated colors that offer a disruptive innovation opportunity for makeup brands to create their own twist on this trend.
3. Gold Pigment in Cosmetics - The use of gold pigment in cosmetics, as illustrated by Kat Von D's Serpentina Eyeshadow Palette's Prophet jar of loose gold pigment, shows a trend towards incorporating high-end, luxury elements into everyday cosmetic products that presents a disruptive innovation opportunity for companies that want to offer premium cosmetics to consumers at an accessible price point.
Industry Implications
1. Beauty and Cosmetic Industry - The booming trend of Egyptian-inspired beauty products, jewel tone makeup, and gold pigment usage in cosmetics show huge disruptive innovation opportunities for companies in the cosmetic and beauty industry to introduce new and innovative products into the market.
2. Luxury Cosmetics Industry - As everyday cosmetics incorporate high-end luxury elements like gold pigments in their products, the luxury cosmetics industry is in a prime position to leverage the trend to introduce premium products with a disruptive innovation opportunity for the industry to expand its customer base.
3. Personal Care Industry - The use of Egyptian history and cultural inspiration in personal care products like Tocca's Cleopatra Creme Da Corpo Body Lotion showcase a trend that taps into the consumers' desire for unique, cultural experiences with a disruptive innovation opportunity for companies in the industry to provide consumers with a fully immersive and interactive experience of personal care.
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