Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Factory-Integrated Urban Architecture

Clean the Sky - Positive Eco Trends & Breakthroughs

MVRDV is Set to Refurbish the 'Serp & Molot' in Moscow

— April 28, 2014 — Art & Design
MVRDV is set to rebuild the Serp & Molot located in Moscow, taking the previous factory construction of the place and adding to this historic section of the city. Instead of completely ripping down the building, the architecture firm is doing everything they can to preserve the existing structure and improve upon what's already there.

According to DesignBoom, "historical elements such as large chimneys and pipes are preserved and other structures are integrated into the new buildings. Large factory halls are replaced by urban blocks that follow the footprint of the old factory with additional green courtyards." This type of refurbishment should not only please current residences of the area, but also attract tourists and newcomers due to the building's historic elements. Hopefully the Serp & Molot area will become a trendy spot to visit in the future.

Photo Credits: designboom, mvrdv.nl
Trend Themes
1. Preservation-based Architecture - The trend of preserving existing structures and improving upon them in urban architecture creates opportunities for sustainable development and historical preservation.
2. Factory-inspired Design - The integration of historical factory elements into modern architecture offers opportunities for unique and industrial-style building designs.
3. Urban Regeneration - The trend of repurposing and regenerating urban areas, such as old factories, presents opportunities for revitalization and community development.
Industry Implications
1. Architecture and Design - The architecture and design industry can explore innovative ways of preserving and integrating historical elements into modern structures.
2. Urban Planning and Development - Urban planning and development professionals can utilize the trend of repurposing old factories to create sustainable and vibrant urban spaces.
3. Tourism and Hospitality - The tourism and hospitality industry can capitalize on the trend of preserving and refurbishing historic buildings to attract visitors and create unique experiences.
1.4
Score
Popularity
Activity
Freshness