The Rustlers Cook in Box Supreme Cheese Melt Burger is Flavorful
Michael Hemsworth — April 23, 2021 — Marketing
References: rustlersonline & conveniencestore
The Rustlers Cook in Box Supreme Cheese Melt Burger is a new product being launched by the brand with a little help from Kepak Consumer Foods to offer consumers an easier way to enjoy a premium burger. The burger comes in Kepak Cook in Box packaging that will enable it to be easily heated up in the microwave to create a deliciously hot meal anytime. The new burger is being launched alongside the Rustlers All Day Breakfast Sausage Muffin that will also come in the Cook in Box packaging.
Convenience Controller at Kepak Consumer Foods Ross Davison spoke on the new Rustlers Cook in Box Supreme Cheese Melt Burger saying, "Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts. Following the recent launch of the food to go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store."
Convenience Controller at Kepak Consumer Foods Ross Davison spoke on the new Rustlers Cook in Box Supreme Cheese Melt Burger saying, "Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts. Following the recent launch of the food to go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store."
Trend Themes
1. Microwavable Burgers - There is an opportunity to develop microwavable burger products that have excellent taste and texture and that are easy and quick to prepare.
2. Cook in Box Packaging - There is an opportunity to develop innovative Cook in Box packaging solutions that could facilitate the preparation of various food products quickly and easily.
3. Food to Go Solutions - There is an opportunity to create a new line of food-to-go solutions that are low cost and optimised for convenience stores and similar retail outlets.
Industry Implications
1. Food Packaging Industry - There is an opportunity for packaging industry professionals to develop innovative packaging solutions for ready-to-eat or microwavable products.
2. Fast Food Industry - There is an opportunity for fast food industry professionals to innovate their operations and develop new products that appeal to busy consumers who are always on the go.
3. Convenience Store Industry - There is an opportunity for convenience store industry professionals to develop new food-to-go solutions that offer high quality, low cost, and low-waste options to their customers.
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